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Buyer Personas: Understanding Your Audience

Buyer Personas: Understanding Your Audience

You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns. 

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Enneagrams & Business

Enneagrams & Business

When we think of intelligence, we tend to focus on concepts such as logic, reasoning, problem solving, and math/verbal/spatial skills. They are all important measures of human intelligence, but don’t tell the full story. Emotional intelligence is equally critical, especially when it comes to personal and professional success.

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