The Blog - Evergreen Media

What makes a good video?

There is no disputing the popularity of video these days, both personally and professionally. According to the latest statistics, the average person will spend 100 minutes every day watching online videos in 2021! No wonder YouTube trails only Facebook in terms of social media popularity. Whether you’re a parent hoping to preserve your child’s soccer game for posterity or a business wanting to project a positive image to help build your brand, there are steps you can take to ensure your videos turn out well.

Choosing a Font

Fonts can make or break your messaging. It’s truly as simple as that. From scripted and artistic to everyday uses, the fonts chosen for messaging evoke a sense of emotion. So how do you decide which fonts are right for your business? The designers at Evergreen Media share their favorite font go-tos.

Creating a Content Calendar

Whether you’re a writer, editor, blogger, or social media strategist, a content calendar is a must! This indispensable resource allows you to plan your content activity in advance and share it with other team members. Creating a content calendar is easy, and once it’s done, you’ll be organized and on track to meet your goals.

10 Tips to Look Your Best on a Webcam

It goes without saying that the recent events have changed a lot of the ways we communicate with each other-personally and professionally. We’re all on more web conferences and video meetings via Skype, Zoom, Google Meet and WebEx than ever before. So we have 10 tips to help you look your best on a webcam (and not look so much like a bum in the basement).

The Basics of Placing a Facebook Ad

If you’re like most businesses, you’ve found that utilizing Facebook as a way to reach your targeted audience can be a great form of communication. But how do you reach the people who aren’t following you? Facebook Ads can be an answer.

Finding Your Web Audience

It may seem simple to understand your audience, and it can be! With tools like Google Analytics, it is easy to see who you are gaining traction from with your products or services. Ryan, our developer analyst at Evergreen Media, walks us through the steps to find out more.

Get Your SWOT in Order

If you have read any professional development books, or taken any business classes, you’ll oftentimes learn that an analysis can be incredibly helpful when looking to grow, pivot, or begin something new. A simple way to start is a little USP ID and SWOT digging.

Top Playlists at EGM

If you’re like the majority of the EGM staff, you love having music in the background while you’re diving into projects—especially working remotely.

Embrace the Pace

Technology isn’t new. Many of us have been around technology and innovation since the beginning of it all in the early 2000s. But, as with anything, software / apps / platforms have a learning curve and if you’re like a majority of entrepreneurs and leaders, implementing “new” technology can get put on a back burner.

Taking Time for Professional Development

As times change and we are forced to adapt, it’s important to stay up to date on trends, techniques, and other professionals in your industry. I sat down with our photographer, Jesse Brown Nelson, to gain his perspective on what he does to keep up with the ever-changing landscape of photography.