The Blog

Are you a Content Writer?

Are you a Content Writer?

Evergreen Media is seeking a senior content writer with a passion for just about everything. From intriguing features about local community members and businesses to marketing content and ad copy, this position will satisfy your passion of sharing an array of things through an artwork of words.

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Why Email Marketing Still Works

Why Email Marketing Still Works

With more and more customers finding the information they need via social media, many small business owners might wonder if email marketing is still worth their time. It may be one of the older channels of digital marketing, but that doesn’t mean it’s gone out of style. In fact, it continues to have one of the highest ROIs of digital marketing tools. In 2020, Litmus estimated, on average, email marketing’s ROI was 1:36, or for every $1 spent, you can expect to receive $36 in return.

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QR Code Marketing Basics

QR Code Marketing Basics

It happened almost overnight: barcodes made of seemingly random squares started popping up on ads, coupons, mailers, and more. Technology moves quickly, but if you embrace the pace of change and can capitalize on the popularity of QR codes, you can certainly boost your business. We’ll explain a little bit about what they are, how you can make your own, and some QR code marketing basics to get you started.

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The Power of Visual Content

The Power of Visual Content

While content is king in marketing, the type of content used can make or break a marketing campaign. Most Americans are visual learners, which means visual content is a powerful tool.

Our brains naturally ingest information visually, and we process visual material exponentially faster than text. All of this adds up to one thing: visual content is the fastest and most efficient way to reach your customers. Visual content can include photos, but also infographics, branding, and videos.

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Enneagrams of Evergreen Media

Enneagrams of Evergreen Media

We talked about the Enneagram personality test recently, and touched on how it can highlight your personality strengths and areas for improvement. There are two basic truths the Enneagram test seeks to illuminate: the importance of self awareness for personal and professional development, and the appreciation of human diversity. Applying this to business, we find that knowing the personality types of the people we work with—as well as our own—can help us work together better as a team.

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Buyer Personas: Understanding Your Audience

Buyer Personas: Understanding Your Audience

You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns. 

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