While content is king in marketing, the type of content used can make or break a marketing campaign.
Most Americans are visual learners. Our brains naturally ingest information visually, and we process visual material exponentially faster than text. All of this adds up to one thing: visual content is the fastest and most efficient way to reach your customers. Visual content can include photos, but also infographics, branding, and videos.
We talked about the Enneagram personality test recently, and touched on how it can highlight your personality strengths and areas for improvement. There are two basic truths the Enneagram test seeks to illuminate: the importance of self awareness for personal and professional development, and the appreciation of human diversity. Applying this to business, we find that knowing the personality types of the people we work with—as well as our own—can help us work together better as a team.
It’s been a tough year for everyone in small business—estimates show that around 60% of restaurants and retail businesses that closed due to the pandemic will be out of business for good. Luckily, South Dakota’s numbers aren’t that dire, but we can still benefit from Small Business Saturday this year.
You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns.
When we think of intelligence, we tend to focus on concepts such as logic, reasoning, problem solving, and math/verbal/spatial skills. They are all important measures of human intelligence, but don’t tell the full story. Emotional intelligence is equally critical, especially when it comes to personal and professional success.
When it came time to rebrand, our company chose the name Evergreen Media, along with the tagline, Fresh. Enduring. Relevant. Not only does this motto reflect our mission; it also describes what evergreen content is.
Unless you’ve been hiding under a rock, you’ve probably heard the phrase, “content is king.” Some claim it’s an overused cliché, but those who work in the marketing industry are well aware of the power of words. The idea that content is central to all other marketing efforts first gained traction nearly a quarter century ago, but is every bit as relevant today.
As our team starts preparing for our busiest time of year (Q4 and Q1 2021), timesaving tips are our best friend. Some days it just feels like nothing gets done, but with these three methods of saving time, you’re sure to feel accomplished.
Last Thursday, the Evergreen content team traveled to Keystone for a day of exploring. While it’s always nice to get away from the office for a day, there was a purpose for our “Content Blitz”—the first in a planned series of outings exploring the various communities throughout the Black Hills.
Every June 5, South Dakotans celebrate 605 Day. The unofficial “holiday” was dreamed up by the South Dakota Department of Tourism in 2016 as a way to engage residents and encourage them to share their pride for the state. South Dakota is one of only twelve states with a single area code (605), a number that has become synonymous with our culture, so choosing a date to show appreciation for this place we call home was a no-brainer: June 5 (6/05) it was!