The Blog - Evergreen Media

Advertising: One Brick at a Time

Lego designers adhere to a philosophy of interconnectedness that can teach us a lot about designing an effective advertising game plan.

Legos were invented in 1932 in Denmark. The iconic building system takes its name from combining two Dutch words, leg and godt, meaning play well. The double meaning of this clever name is obvious: Legos are a great way for kids (and grown-ups) to play, and Legos themselves play well with each other—every brick can connect and complement any other brick. This universality of bricks is what Lego’s designers refer to as The System in Play.

Advertising with just one medium is like building with just one size or kind of Lego brick—your creation is limited to only a handful of lackluster possibilities. If you want your advertising efforts to stand out and wow like a magical Lego unicorn, you’ll need a variety of bricks at your disposal and an understanding of how they can all fit together.

As a business who values telling your story well, you’ll need to understand at least a little bit about every form of advertising and how they can fit together and complement each other.

Most forms of advertising are predictable. For instance, radio advertising brings in an older audience. Advertising with TikTok can get a growing audience of younger eyes on your business. But, some forms of advertising can be surprising.

Take print as an example. It would be easy to assume that the audience for magazines and other printed forms of advertising is shrinking and is restricted to an older crowd. But, as research shows, that’s not the case. The number of eyes on magazines is growing, including those of millennials and Gen Zers.

Print plays well with other forms of advertising. It can click together with all other mediums and can create a story telling masterpiece.

The experts at Evergreen Media can help you decide which combination and balance of advertising media is right for you. We are committed to telling your story well.

Does your business’s brand click? Find out how different forms of advertising can work together to tell your story in the most compelling way possible. Digital, print and other forms of advertising can work together to create a storytelling masterpiece for your business. Take a lesson from everyone’s favorite childhood toys, Legos, and see how your ad strategy needs variety to achieve more.

7 Rules for Strong Content

We talk a lot about your content, and there’s a good reason. Putting your best foot forward from the start can save you time and effort in the long run. Whether you’re just starting out or you want to make sure you’re following best practices, we gathered a few rules for strong content.

Why Email Marketing Still Works

With more and more customers finding the information they need via social media, many small business owners might wonder if email marketing is still worth their time. It may be one of the older channels of digital marketing, but that doesn’t mean it’s gone out of style. In fact, it continues to have one of the highest ROIs of digital marketing tools. In 2020, Litmus estimated, on average, email marketing’s ROI was 1:36, or for every $1 spent, you can expect to receive $36 in return.

QR Code Marketing Basics

It happened almost overnight: barcodes made of seemingly random squares started popping up on ads, coupons, mailers, and more. Technology moves quickly, but if you embrace the pace of change and can capitalize on the popularity of QR codes, you can certainly boost your business. We’ll explain a little bit about what they are, how you can make your own, and some QR code marketing basics to get you started.

3 Ways to Improve Your Writing

Once you’ve created your company website or social media pages, you need to create content. Writing a blog might seem daunting, but we’ll help you improve your writing with three easy tips.

Paid, Owned, and Earned Media

Did you know there are three kinds of media involved in a successful marketing strategy? Learn more about paid, owned, and earned media, and how you can use them in your content planning.

The Power of Visual Content

While content is king in marketing, the type of content used can make or break a marketing campaign. Most Americans are visual learners, which means visual content is a powerful tool.

Our brains naturally ingest information visually, and we process visual material exponentially faster than text. All of this adds up to one thing: visual content is the fastest and most efficient way to reach your customers. Visual content can include photos, but also infographics, branding, and videos.

Enneagrams of Evergreen Media

We talked about the Enneagram personality test recently, and touched on how it can highlight your personality strengths and areas for improvement. There are two basic truths the Enneagram test seeks to illuminate: the importance of self awareness for personal and professional development, and the appreciation of human diversity. Applying this to business, we find that knowing the personality types of the people we work with—as well as our own—can help us work together better as a team.

Small Business Saturday: How to Make it Work for You

By Evergreen Media egm_rapidcity
November 13, 2020
Business,Evergreen Media,Marketing,Sales

In 2010, American Express championed a movement designed to help local economies survive the recession: Small Business Saturday. In today’s economy, it is once again important to maximize the effects of shopping and spending at local small businesses.

Buyer Personas: Understanding Your Audience

You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns.