The Blog

More than coffee runs

More than coffee runs

In order to graduate from the Graphic Design program at Black Hills State University, I am required to have an internship of 150 hours, and each hour needs to be logged, notes need to be taken, and examples of my work need to be provided. I was on the hunt for an internship when Rick had brought it to my attention Evergreen Media hires interns.

Although that was the first encounter I had with Rick the Owner and Publisher of Evergreen Media, I knew Rick the Dedicated Coach long before that. I grew up living in the world of softball, and spent many weekends watching and learning from Rick, as he coached my sister. Since my time here at Evergreen I have realized Rick the Dedicated Coach, and Rick the Owner and Publisher of Evergreen Media, aren’t that much different. He took a chance with me – just as he did with the many girls he has coached over the years.

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Office Manager at EGM

Office Manager at EGM

Evergreen Media has an exciting opportunity available for a personable, upbeat and organization guru to add their experience to our customer/client communications team!

This immediate full time opening for an Office Manager is the perfect opportunity for an individual who possesses a detail-oriented mentality and is able to help with the daily schedules of a busy office.

As our Office Manager, you will report directly to the Managing Director. You will work closely with her to help implement Evergreen Media’s distribution presence and communication efforts by brainstorming, researching, and conducting outreach that aligns with Evergreen Media’s voice and mission.

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Raw Couture: Evergreen Media

Raw Couture: Evergreen Media

Today, mermaids are best known as beloved figures like kind-hearted Ariel from Disney’s The Little Mermaid. But mermaids of lore weren’t friendly and kind, they were feared by sailors who believed that mermaids would either drown the crew after charming them or just make the ship crash by creating rough seas.

Evergreen Media decided to bring the mermaid superstition to life for Rapid City’s Raw Couture fashion show! Their two piece costume featured a top made out of a broken computer keyboard and a skirt made from paper; each of these materials are used in the day-to-day operations at Evergreen Media.

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Making an Exceptional Ad

Making an Exceptional Ad

John Edwards’ kids only learned how to ride bikes after moving to the Black Hills. Back in his hometown of London, England, too many buses flew by on the busy and dangerous roads. John and his family decided moved to South Dakota from across the pond, and he is now the advertisement wizard at Evergreen Media.

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Unconventional Internship

Unconventional Internship

At Evergreen Media, “3 o’clock” is a verb.

[/θri, – əˈklɒk/ ] – the sometimes spontaneous act of meeting in the lounge with co-workers to talk about weird subjects like embarrassing moments, what cartoon character we’d be, and what we’d do with a million dollars.

Etymology – 3 o’clock originates from the fact that these meetings usually occur around 3 o’clock when everyone’s getting tired.

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Pumpkin Festival, Giveaway, and Countless Balloons

Pumpkin Festival, Giveaway, and Countless Balloons

The annual Great Downtown Pumpkin Festival is one of Rapid City’s most popular events—and for good reason! Held on Saturday, Sept. 30, families took part in fun events like spectating a pumpkin catapult launch, a giant pumpkin weigh-off, a downtown chef competition, playing in the Kidz Zone, pony rides, countless vendors, pumpkin carving, a pumpkin patch, and the Black Hills Parent booth—complete with free balloons, magazines, a giant pumpkin giveaway, buckets of candy, and coupon books!

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Stephen Says: Market to Your Demographic

Stephen Says: Market to Your Demographic

Stephen Nelson is the newest addition to the Evergreen team. This Strategic Marketing Director is a marketing ninja who helps our magazines reach the intended demographic.

In marketing, a demographic is a section of the market that is defined by characteristics like gender, income level, age, and interests. For instance, bride magazines are marketed towards a very specific demographic—middle to high income engaged women from 25 to 35, brides-to-be, mothers of the bride, mothers of the groom and those expecting to get engaged, as these are the most likely people to read a bridal magazine. Impact Magazine and Black Hills Coupon Book, on the other hand, target a much broader demographic but are limited to residents of and visitors to the Black Hills region.

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