Last Thursday, the Evergreen content team traveled to Keystone for a day of exploring. While it’s always nice to get away from the office for a day, there was a purpose for our “Content Blitz”—the first in a planned series of outings exploring the various communities throughout the Black Hills.
Every June 5, South Dakotans celebrate 605 Day. The unofficial “holiday” was dreamed up by the South Dakota Department of Tourism in 2016 as a way to engage residents and encourage them to share their pride for the state. South Dakota is one of only twelve states with a single area code (605), a number that has become synonymous with our culture, so choosing a date to show appreciation for this place we call home was a no-brainer: June 5 (6/05) it was!
Social Media is one of the cheapest marketing channels for a business, not to mention the ROI is growing every day. If that’s not enough to motivate you to up your social game, then we don’t know what is.
Social media is incredibly important for your brand. So, let’s jump in and discuss some of the most popular social media platforms and which ones may, or may not, be the best for your business.
There is no disputing the popularity of video these days, both personally and professionally. According to the latest statistics, the average person will spend 100 minutes every day watching online videos in 2021! No wonder YouTube trails only Facebook in terms of social media popularity. Whether you’re a parent hoping to preserve your child’s soccer game for posterity or a business wanting to project a positive image to help build your brand, there are steps you can take to ensure your videos turn out well.
Fonts can make or break your messaging. It’s truly as simple as that. From scripted and artistic to everyday uses, the fonts chosen for messaging evoke a sense of emotion. So how do you decide which fonts are right for your business? The designers at Evergreen Media share their favorite font go-tos.
Whether you’re a writer, editor, blogger, or social media strategist, a content calendar is a must! This indispensable resource allows you to plan your content activity in advance and share it with other team members. Creating a content calendar is easy, and once it’s done, you’ll be organized and on track to meet your goals.
It goes without saying that the recent events have changed a lot of the ways we communicate with each other-personally and professionally. We’re all on more web conferences and video meetings via Skype, Zoom, Google Meet and WebEx than ever before. So we have 10 tips to help you look your best on a webcam (and not look so much like a bum in the basement).
If you’re like most businesses, you’ve found that utilizing Facebook as a way to reach your targeted audience can be a great form of communication. But how do you reach the people who aren’t following you? Facebook Ads can be an answer.
It may seem simple to understand your audience, and it can be! With tools like Google Analytics, it is easy to see who you are gaining traction from with your products or services. Ryan, our developer analyst at Evergreen Media, walks us through the steps to find out more.
If you have read any professional development books, or taken any business classes, you’ll oftentimes learn that an analysis can be incredibly helpful when looking to grow, pivot, or begin something new. A simple way to start is a little USP ID and SWOT digging.