The Blog

How (and Why) to Calculate ROI

How (and Why) to Calculate ROI

The marketing world is full of acronyms. B2B, CTA, KPI, PPC, SEO…the list is seemingly endless. And you thought social media was confusing, LOL! Learning what these mean ASAP (bet you know that one!) is essential in helping you achieve your business goals, but it involves more than just memorizing abbreviations. You might already know that ROI stands for Return On Investment, but if you don’t know how to track ROI, you won’t know whether your marketing efforts are making an impact. We’re pretty sure you’d rather spend your budget on campaigns that are profitable, so we’ve put together a blueprint showing you how to track your ROI.

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Seven Habits of Highly Effective Networkers

Seven Habits of Highly Effective Networkers

Networking is one of the best ways to add to your arsenal of professional contacts, helping you to gain new leads and ultimately land sales. Whether you’re attending a large industry conference or a more informal mixer, striking up conversations with like-minded individuals is a tried-and-true method for finding new opportunities and, because face-to-face meetings are more personal in nature, can give you an edge over the competition. You might even make a few new friends in the process! As important as networking is, it doesn’t come naturally to a lot of people, who might be apprehensive about talking to strangers. Developing a strategy in advance will help improve your networking skills and ensure a successful event. In no time at all, you’ll look forward to the opportunity to meet new people!

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How to Ask for Referrals in Six Easy Steps

How to Ask for Referrals in Six Easy Steps

Acquiring customers is necessary in order to grow your business, but can be costly and time-consuming. Business owners have many competing demands and carving out time to focus on customer acquisition is often a low priority. One of the easiest, and most effective, ways to land new clients is through word-of-mouth. But many people are uncomfortable asking for referrals, or simply don’t know how to go about it. Relax; it’s easier than you think!

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Social Butterfly: Which Platform is Right for Me?

Social Butterfly: Which Platform is Right for Me?

Savvy marketers know that a social media presence is no longer an option these days; it’s a necessary part of doing business. But with the number of social media platforms constantly growing, deciding which are best for you can be confusing. Spread yourself too thin and you’ll find it difficult to maintain a consistent presence, but if you throw all your eggs in one basket, you run the risk of wasting time, effort, and money. So, how do you narrow down your choices and make the best decision?

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Intern Profile: Sarah Richards

Intern Profile: Sarah Richards

Evergreen Media has it all. Friendly faces, puppies, hiking, and an open work space; what’s not to love?

As a photography student in the BFA program at Black Hills State University, I am required to complete a 150-hour internship. I explained what I was looking for in an internship to my advisor, Steve Babbitt, and he introduced me to the possibility of Evergreen Media. I knew as a first semester junior it might have been a long shot, but I had to try. 

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Intern Profile: Sydnee Dormann

Intern Profile: Sydnee Dormann

In 144 days I will be graduating with a Bachelor of Fine Arts in Graphic Design along with six months of intern experience in hand. I was fortunate enough to work at Evergreen Media over the last two summers and collaborate with professionals and fellow interns. Last summer my focus was on the development of advertisements and the basics of design. Going into the internship I had only completed a handful of design courses, most of which were online. I was unfamiliar with the Adobe Suite, which is an essential for designers. I never had my work critiqued. And I had never worked with clients. 

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Startup Weekend at EGM

Startup Weekend at EGM

The Black Hills’ most innovative movers and shakers will congregate in the Evergreen Media office for the second annual Startup Weekend in the area. Organizers Brian Rupert and Lindsay Frankenfeld sat down to give us the scoop.


What is it?

Startup Weekend is a 54-hour event over an entire weekend in which teams pitch and plan a business idea to present in front of a group of investors. And it isn’t all fun and games—about 10% of Startup Weekend ideas become actual businesses.

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Intern Profile: Sophia Hartford

Intern Profile: Sophia Hartford

Rapid City and Minneapolis are sisters, not twins. With the utmost respect for my beloved hometown, life in the foothills is less fast-paced, more traditional, and takes a different approach to marketing and communications. With two years under my belt at the University of Minnesota – Twin Cities, I had been led to believe that the field of communication is elusive and favors the fit. That every day is spent among skyscrapers, elbow to elbow with Fortune 500 executives, thinking about campaigns to launch several years into the future. That a trendy office space offsets the demanding workload, and that I’d be lucky if the boss knew my name.

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Intern Profile: Hannah Peterson

Intern Profile: Hannah Peterson

I applied for the Evergreen Media Summer Internship immediately after attending the dress rehearsal for Evergreen’s annual Raw Couture Fashion Show with my college’s Public Relations Club. The fashion show made such a positive impression on me, and I knew this was a company I wanted to work for. After applying, interviewing, and eventually being offered the internship, it hit me that I had no idea what I had gotten myself into. I didn’t know what to expect.

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