The Blog

Raw Couture: Evergreen Media

Raw Couture: Evergreen Media

Today, mermaids are best known as beloved figures like kind-hearted Ariel from Disney’s The Little Mermaid. But mermaids of lore weren’t friendly and kind, they were feared by sailors who believed that mermaids would either drown the crew after charming them or just make the ship crash by creating rough seas.

Evergreen Media decided to bring the mermaid superstition to life for Rapid City’s Raw Couture fashion show! Their two piece costume featured a top made out of a broken computer keyboard and a skirt made from paper; each of these materials are used in the day-to-day operations at Evergreen Media.

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Making an Exceptional Ad

Making an Exceptional Ad

John Edwards’ kids only learned how to ride bikes after moving to the Black Hills. Back in his hometown of London, England, too many buses flew by on the busy and dangerous roads. John and his family decided moved to South Dakota from across the pond, and he is now the advertisement wizard at Evergreen Media.

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Unconventional Internship

Unconventional Internship

At Evergreen Media, “3 o’clock” is a verb.

[/θri, – əˈklɒk/ ] – the sometimes spontaneous act of meeting in the lounge with co-workers to talk about weird subjects like embarrassing moments, what cartoon character we’d be, and what we’d do with a million dollars.

Etymology – 3 o’clock originates from the fact that these meetings usually occur around 3 o’clock when everyone’s getting tired.

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Pumpkin Festival, Giveaway, and Countless Balloons

Pumpkin Festival, Giveaway, and Countless Balloons

The annual Great Downtown Pumpkin Festival is one of Rapid City’s most popular events—and for good reason! Held on Saturday, Sept. 30, families took part in fun events like spectating a pumpkin catapult launch, a giant pumpkin weigh-off, a downtown chef competition, playing in the Kidz Zone, pony rides, countless vendors, pumpkin carving, a pumpkin patch, and the Black Hills Parent booth—complete with free balloons, magazines, a giant pumpkin giveaway, buckets of candy, and coupon books!

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Stephen Says: Market to Your Demographic

Stephen Says: Market to Your Demographic

Stephen Nelson is the newest addition to the Evergreen team. This Strategic Marketing Director is a marketing ninja who helps our magazines reach the intended demographic.

In marketing, a demographic is a section of the market that is defined by characteristics like gender, income level, age, and interests. For instance, bride magazines are marketed towards a very specific demographic—middle to high income engaged women from 25 to 35, brides-to-be, mothers of the bride, mothers of the groom and those expecting to get engaged, as these are the most likely people to read a bridal magazine. Impact Magazine and Black Hills Coupon Book, on the other hand, target a much broader demographic but are limited to residents of and visitors to the Black Hills region.

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Startup Weekend at EGM

Startup Weekend at EGM

The Black Hills’ most innovative movers and shakers will congregate in the Evergreen Media office for the second annual Startup Weekend in the area. Organizers Brian Rupert and Lindsay Frankenfeld sat down to give us the scoop.


What is it?

Startup Weekend is a 54-hour event over an entire weekend in which teams pitch and plan a business idea to present in front of a group of investors. And it isn’t all fun and games—about 10% of Startup Weekend ideas become actual businesses.

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All About Support

All About Support

Following the modern architectural trend, Evergreen Media’s office in downtown Rapid City has visible rafters. These metallic beams give the office an industrial feeling that contrasts with the modern office furnishings. Our office is in the historic Dean Building, constructed in 1929 for a motor company. In 2016, the building laid empty so a group of locals decided to revitalize the building. It now houses not only Evergreen Media, but also a coffee shop, a baby boutique, and high-end apartments.

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