The Blog - Evergreen Media

Intern Profile: Sophia Hartford

Rapid City and Minneapolis are sisters, not twins. With the utmost respect for my beloved hometown, life in the foothills is less fast-paced, more traditional, and takes a different approach to marketing and communications. With two years under my belt at the University of Minnesota – Twin Cities, I had been led to believe that the field of communication is elusive and favors the fit. That every day is spent among skyscrapers, elbow to elbow with Fortune 500 executives, thinking about campaigns to launch several years into the future. That a trendy office space offsets the demanding workload, and that I’d be lucky if the boss knew my name.

Intern Profile: Hannah Peterson

I applied for the Evergreen Media Summer Internship immediately after attending the dress rehearsal for Evergreen’s annual Raw Couture Fashion Show with my college’s Public Relations Club. The fashion show made such a positive impression on me, and I knew this was a company I wanted to work for. After applying, interviewing, and eventually being offered the internship, it hit me that I had no idea what I had gotten myself into. I didn’t know what to expect.

8 Great Reasons to Follow Up

When you’re in sales, you can’t just sit back and expect customers to come to you; being proactive is the key to success. But you need a good reason to reach out – “I just called to say hello” isn’t going to cut it! Looking for a good excuse to follow up with a prospect? Here are a few to try.

SE…what?!

There’s a lot of talk about SEO and SEM these days, but unless you’re a marketing guru, you might be unfamiliar with the terminology. Mastering these acronyms will help your business achieve higher search engine rankings—and that can give your bottom line a healthy boost!

Survey Says…a Lot!

Feedback is one of the most powerful sources of information you can gather from your customers. It’s a great way of learning what they think of your business and can help you focus on strengths and weaknesses. If you’ve just put on an event, hearing from people who attended will help make your next event even more successful. Whether you’re conducting a poll, having people fill out a questionnaire, or directing customers to an online review site, surveys are an invaluable tool for your business! But how do you go about collecting that information?

Meet the EG Minis!

Every summer, Evergreen has a tradition of welcoming a college intern to the team. The program has been a great success, providing interns interested in careers involving sales, marketing, design, photography, writing and more with an opportunity to gain some valuable real-world experience and establish a professional network. For the first time ever, we decided to expand the program this year, quadrupling the number of interns. Each has a different career interest, and all are excited for the opportunity to spend the summer learning various tools and tricks of the trade. They aren’t full-time employees but are much more than minions, so we are calling them our EG Minis.

The Art of Follow-Up

It takes a combination of hard work and finesse in order to turn leads into sales, whether you are offering a service or product or simply trying to promote your brand. Follow-up is key to helping you achieve these goals. Doing so tactfully is a skill that takes time to master, but it can be done. Here are some tips to following up politely and respectfully and turning that “maybe” into a “yes!”

Preparing for a Vendor Booth

Trade shows and other vendor events are a fact of life for anybody in direct sales. They provide you with an opportunity to meet customers in person, helping you to forge personal connections and establish a rapport. In a world where an increasing number of sales transactions take place anonymously through online merchants, vendor events are a great way to personalize your brand, help build awareness, and generate sales leads. They are one of the most effective networking opportunities you’ll find. An added bonus is the fact that you can stealthily gauge your competition.

Marketing Monday Recap: Elements of Design

Amazon Chairman, CEO, and President Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” If anybody understands the power of branding, it’s Jeff!

Summer Issue of Black Hills Parent Magazine is Here!

After what feels like the longest winter ever, sunshine and warm weather have finally descended upon the region. There’s nothing like summer in the Black Hills! As a parent, the season is a great opportunity to spend quality time with your kids while school is out. But it also poses some challenges—namely, keeping them entertained so they don’t utter that cry moms and dads know all too well: “I’m bored!”