Blog : Marketing

Social Butterfly: Which Platform is Right for Me?

Social Butterfly: Which Platform is Right for Me?

Savvy marketers know that a social media presence is no longer an option these days; it’s a necessary part of doing business. But with the number of social media platforms constantly growing, deciding which are best for you can be confusing. Spread yourself too thin and you’ll find it difficult to maintain a consistent presence, but if you throw all your eggs in one basket, you run the risk of wasting time, effort, and money. So, how do you narrow down your choices and make the best decision?

Read More

Startup Weekend at EGM

Startup Weekend at EGM

The Black Hills’ most innovative movers and shakers will congregate in the Evergreen Media office for the second annual Startup Weekend in the area. Organizers Brian Rupert and Lindsay Frankenfeld sat down to give us the scoop.


What is it?

Startup Weekend is a 54-hour event over an entire weekend in which teams pitch and plan a business idea to present in front of a group of investors. And it isn’t all fun and games—about 10% of Startup Weekend ideas become actual businesses.

Read More

SE…what?!

SE…what?!

There’s a lot of talk about SEO and SEM these days, but unless you’re a marketing guru, you might be unfamiliar with the terminology. Mastering these acronyms will help your business achieve higher search engine rankings—and that can give your bottom line a healthy boost!

Read More

Survey Says…a Lot!

Survey Says…a Lot!

Feedback is one of the most powerful sources of information you can gather from your customers. It’s a great way of learning what they think of your business and can help you focus on strengths and weaknesses. If you’ve just put on an event, hearing from people who attended will help make your next event even more successful. Whether you’re conducting a poll, having people fill out a questionnaire, or directing customers to an online review site, surveys are an invaluable tool for your business! But how do you go about collecting that information?

Read More

The Art of Follow-Up

The Art of Follow-Up

It takes a combination of hard work and finesse in order to turn leads into sales, whether you are offering a service or product or simply trying to promote your brand. Follow-up is key to helping you achieve these goals. Doing so tactfully is a skill that takes time to master, but it can be done. Here are some tips to following up politely and respectfully and turning that “maybe” into a “yes!”

Read More

Preparing for a Vendor Booth

Preparing for a Vendor Booth

Trade shows and other vendor events are a fact of life for anybody in direct sales. They provide you with an opportunity to meet customers in person, helping you to forge personal connections and establish a rapport. In a world where an increasing number of sales transactions take place anonymously through online merchants, vendor events are a great way to personalize your brand, help build awareness, and generate sales leads. They are one of the most effective networking opportunities you’ll find. An added bonus is the fact that you can stealthily gauge your competition.

Read More

EGM gets the GOLD

EGM gets the GOLD

Since the early 1900’s, the American Advertising Federation (AAF) has been unifying the voice of advertising and connecting professionals across the nation.

In 2016, Evergreen Media entered into our local chapter’s American Advertising Awards — one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year across the country. We walked away with a Silver for an external client project and knew we would be back.

This year, we are honored to announce Evergreen Media has won both a Gold and Silver ADDY for two client projects we’ve had the opportunity working on this past year.

Entries that receive the coveted Gold ADDY for being recognized as the highest level of creative excellence are automatically forwarded onto the next tier of the competition. Follow along on Facebook as we hear more details!

Read More