Blog : Marketing

Buyer Personas: Understanding Your Audience

Buyer Personas: Understanding Your Audience

You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns. 

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Why Content is King

Why Content is King

Unless you’ve been hiding under a rock, you’ve probably heard the phrase, “content is king.” Some claim it’s an overused cliché, but those who work in the marketing industry are well aware of the power of words. The idea that content is central to all other marketing efforts first gained traction nearly a quarter century ago, but is every bit as relevant today.

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Social Butterfly: Choosing the Right Platform

Social Butterfly: Choosing the Right Platform

Social Media is one of the cheapest marketing channels for a business, not to mention the ROI is growing every day. If that’s not enough to motivate you to up your social game, then we don’t know what is.

Social media is incredibly important for your brand. So, let’s jump in and discuss some of the most popular social media platforms and which ones may, or may not, be the best for your business.

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What makes a good video?

What makes a good video?

There is no disputing the popularity of video these days, both personally and professionally. According to the latest statistics, the average person will spend 100 minutes every day watching online videos in 2021! No wonder YouTube trails only Facebook in terms of social media popularity. Whether you’re a parent hoping to preserve your child’s soccer game for posterity or a business wanting to project a positive image to help build your brand, there are steps you can take to ensure your videos turn out well.

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