Blog : Marketing

Survey Says…a Lot!

Survey Says…a Lot!

Feedback is one of the most powerful sources of information you can gather from your customers. It’s a great way of learning what they think of your business and can help you focus on strengths and weaknesses. If you’ve just put on an event, hearing from people who attended will help make your next event even more successful. Whether you’re conducting a poll, having people fill out a questionnaire, or directing customers to an online review site, surveys are an invaluable tool for your business! But how do you go about collecting that information?

Social Media Polls

With social media more popular than ever, why not take advantage and conduct a poll? You’ve already got the attention of your most coveted audience – your followers. Social media polls are simple to conduct and an excellent way to gather data while engaging with your customers. Best of all? The insight they provide is instantaneous. Polls are a great resource when you’re contemplating a product launch, looking for feedback on a service you have provided, or simply want a way to interact casually with your fans in order to make your brand more personable. Instagram, Facebook, and Twitter all have built-in polling features that are easy to access. Use them to learn how your customers feel about your brand or product—you might even use their feedback to your advantage when it comes to boosting your business!

Post-Event Surveys

Whether your company hosts events once a year or every week, capturing the feedback of attendees is crucial in ensuring your next event meets their expectations. After all, you’ll want to make sure it’s worth the time and effort (not to mention expense) you are putting into it. Aim for a mix of open-ended questions and ones that include interval scales. Here are a few to touch on:

  1. How would you rate the event? (Interval scale from Unsatisfactory to Excellent)
  2. What did you like most about the event?
  3. What did you like least about the event?
  4. What can we do to improve the next event?
  5. How likely are you to recommend this event to a friend or coworker? (Interval scale from Not Likely to Extremely Likely)

You can also ask for suggestions on improving future events or anything else you feel would benefit your company from honest feedback. Just keep your survey brief; too many questions are a turn-off.

Online Reviews

While not true surveys, online review platforms such as Yelp provide you with an excellent way to gauge your customers’ experiences—both good and bad. Encourage reviews by adding links to your website and emails, putting up a countertop display, offering incentives (such as discounts or prizes), mailing a postcard, or simply asking for them! Most customers are happy to share feedback with others, and studies show that 88 percent of consumers trust online reviews when it comes to choosing a business. Additionally, they help boost your search engine rankings. To improve credibility, make it a habit to respond to reviews, whether positive or negative. Don’t ever delete bad reviews—leverage them as an opportunity to turn a poor experience into a great one.

The Art of Follow-Up

The Art of Follow-Up

It takes a combination of hard work and finesse in order to turn leads into sales, whether you are offering a service or product or simply trying to promote your brand. Follow-up is key to helping you achieve these goals. Doing so tactfully is a skill that takes time to master, but it can be done. Here are some tips to following up politely and respectfully and turning that “maybe” into a “yes!”

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Preparing for a Vendor Booth

Preparing for a Vendor Booth

Trade shows and other vendor events are a fact of life for anybody in direct sales. They provide you with an opportunity to meet customers in person, helping you to forge personal connections and establish a rapport. In a world where an increasing number of sales transactions take place anonymously through online merchants, vendor events are a great way to personalize your brand, help build awareness, and generate sales leads. They are one of the most effective networking opportunities you’ll find. An added bonus is the fact that you can stealthily gauge your competition.

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EGM gets the GOLD

EGM gets the GOLD

Since the early 1900’s, the American Advertising Federation (AAF) has been unifying the voice of advertising and connecting professionals across the nation.

In 2016, Evergreen Media entered into our local chapter’s American Advertising Awards — one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year across the country. We walked away with a Silver for an external client project and knew we would be back.

This year, we are honored to announce Evergreen Media has won both a Gold and Silver ADDY for two client projects we’ve had the opportunity working on this past year.

Entries that receive the coveted Gold ADDY for being recognized as the highest level of creative excellence are automatically forwarded onto the next tier of the competition. Follow along on Facebook as we hear more details!

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