Blog : Marketing

Why Email Marketing Still Works

Why Email Marketing Still Works

With more and more customers finding the information they need via social media, many small business owners might wonder if email marketing is still worth their time. It may be one of the older channels of digital marketing, but that doesn’t mean it’s gone out of style. In fact, it continues to have one of the highest ROIs of digital marketing tools. In 2020, Litmus estimated, on average, email marketing’s ROI was 1:36, or for every $1 spent, you can expect to receive $36 in return.

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QR Code Marketing Basics

QR Code Marketing Basics

It happened almost overnight: barcodes made of seemingly random squares started popping up on ads, coupons, mailers, and more. Technology moves quickly, but if you embrace the pace of change and can capitalize on the popularity of QR codes, you can certainly boost your business. We’ll explain a little bit about what they are, how you can make your own, and some QR code marketing basics to get you started.

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Buyer Personas: Understanding Your Audience

Buyer Personas: Understanding Your Audience

You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns. 

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Why Content is King

Why Content is King

Unless you’ve been hiding under a rock, you’ve probably heard the phrase, “content is king.” Some claim it’s an overused cliché, but those who work in the marketing industry are well aware of the power of words. The idea that content is central to all other marketing efforts first gained traction nearly a quarter century ago, but is every bit as relevant today.

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