We talk a lot about your content, and there’s a good reason. Putting your best foot forward from the start can save you time and effort in the long run. Whether you’re just starting out or you want to make sure you’re following best practices, we gathered a few rules for strong content.
With more and more customers finding the information they need via social media, many small business owners might wonder if email marketing is still worth their time. It may be one of the older channels of digital marketing, but that doesn’t mean it’s gone out of style. In fact, it continues to have one of the highest ROIs of digital marketing tools. In 2020, Litmus estimated, on average, email marketing’s ROI was 1:36, or for every $1 spent, you can expect to receive $36 in return.
It happened almost overnight: barcodes made of seemingly random squares started popping up on ads, coupons, mailers, and more. Technology moves quickly, but if you embrace the pace of change and can capitalize on the popularity of QR codes, you can certainly boost your business. We’ll explain a little bit about what they are, how you can make your own, and some QR code marketing basics to get you started.
Once you’ve created your company website or social media pages, you need to create content. Writing a blog might seem daunting, but we’ll help you improve your writing with three easy tips.
While content is king in marketing, the type of content used can make or break a marketing campaign. Most Americans are visual learners, which means visual content is a powerful tool.
Our brains naturally ingest information visually, and we process visual material exponentially faster than text. All of this adds up to one thing: visual content is the fastest and most efficient way to reach your customers. Visual content can include photos, but also infographics, branding, and videos.
We talked about the Enneagram personality test recently, and touched on how it can highlight your personality strengths and areas for improvement. There are two basic truths the Enneagram test seeks to illuminate: the importance of self awareness for personal and professional development, and the appreciation of human diversity. Applying this to business, we find that knowing the personality types of the people we work with—as well as our own—can help us work together better as a team.
In 2010, American Express championed a movement designed to help local economies survive the recession: Small Business Saturday. In today’s economy, it is once again important to maximize the effects of shopping and spending at local small businesses.
You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns.
When we think of intelligence, we tend to focus on concepts such as logic, reasoning, problem solving, and math/verbal/spatial skills. They are all important measures of human intelligence, but don’t tell the full story. Emotional intelligence is equally critical, especially when it comes to personal and professional success.