Blog : Photography

The Power of Visual Content

The Power of Visual Content

While content is king in marketing, the type of content used can make or break a marketing campaign. Most Americans are visual learners, which means visual content is a powerful tool.

Our brains naturally ingest information visually, and we process visual material exponentially faster than text. All of this adds up to one thing: visual content is the fastest and most efficient way to reach your customers. Visual content can include photos, but also infographics, branding, and videos.

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What makes a good video?

What makes a good video?

There is no disputing the popularity of video these days, both personally and professionally. According to the latest statistics, the average person will spend 100 minutes every day watching online videos in 2021! No wonder YouTube trails only Facebook in terms of social media popularity. Whether you’re a parent hoping to preserve your child’s soccer game for posterity or a business wanting to project a positive image to help build your brand, there are steps you can take to ensure your videos turn out well.

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