Blog : Evergreen Media

Stephen Says: Market to Your Demographic

Stephen Says: Market to Your Demographic

Stephen Nelson is the newest addition to the Evergreen team. This Strategic Marketing Director is a marketing ninja who helps our magazines reach the intended demographic.

In marketing, a demographic is a section of the market that is defined by characteristics like gender, income level, age, and interests. For instance, bride magazines are marketed towards a very specific demographic—middle to high income engaged women from 25 to 35, brides-to-be, mothers of the bride, mothers of the groom and those expecting to get engaged, as these are the most likely people to read a bridal magazine. Impact Magazine and Black Hills Coupon Book, on the other hand, target a much broader demographic but are limited to residents of and visitors to the Black Hills region.

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Startup Weekend at EGM

Startup Weekend at EGM

The Black Hills’ most innovative movers and shakers will congregate in the Evergreen Media office for the second annual Startup Weekend in the area. Organizers Brian Rupert and Lindsay Frankenfeld sat down to give us the scoop.


What is it?

Startup Weekend is a 54-hour event over an entire weekend in which teams pitch and plan a business idea to present in front of a group of investors. And it isn’t all fun and games—about 10% of Startup Weekend ideas become actual businesses.

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All About Support

All About Support

Following the modern architectural trend, Evergreen Media’s office in downtown Rapid City has visible rafters. These metallic beams give the office an industrial feeling that contrasts with the modern office furnishings. Our office is in the historic Dean Building, constructed in 1929 for a motor company. In 2016, the building laid empty so a group of locals decided to revitalize the building. It now houses not only Evergreen Media, but also a coffee shop, a baby boutique, and high-end apartments.

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A Strong Foundation

A Strong Foundation

Instead of carpet or tiles, the Evergreen Media office in downtown Rapid City has concrete floors. They are the original floors for the building and have remained for over 30 years. Before the floors supported the Evergreen team, they were used in the Dean Motor Company – with cars scraping across the resilient concrete.

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Method to the Madness

Method to the Madness

Being the production coordinator for several magazine titles is no easy feat! With deadlines to meet, advertising to oversee, and activities to schedule, Evergreen Media’s Meghan keeps every aspect of her work meticulously organized. Organization is key to being more productive. After all, how can you get things done when you can’t find that darn ad proof?!

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