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Stephen Says: Market to Your Demographic

Stephen Says: Market to Your Demographic

Stephen Nelson is the newest addition to the Evergreen team. This Strategic Marketing Director is a marketing ninja who helps our magazines reach the intended demographic.

In marketing, a demographic is a section of the market that is defined by characteristics like gender, income level, age, and interests. For instance, bride magazines are marketed towards a very specific demographic—middle to high income engaged women from 25 to 35, brides-to-be, mothers of the bride, mothers of the groom and those expecting to get engaged, as these are the most likely people to read a bridal magazine. Impact Magazine and Black Hills Coupon Book, on the other hand, target a much broader demographic but are limited to residents of and visitors to the Black Hills region.

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