While content is king in marketing, the type of content used can make or break a marketing campaign. Most Americans are visual learners, which means visual content is a powerful tool.
Our brains naturally ingest information visually, and we process visual material exponentially faster than text. All of this adds up to one thing: visual content is the fastest and most efficient way to reach your customers. Visual content can include photos, but also infographics, branding, and videos.