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Advertising: One Brick at a Time

Advertising: One Brick at a Time

Lego designers adhere to a philosophy of interconnectedness that can teach us a lot about designing an effective advertising game plan. 

Legos were invented in 1932 in Denmark. The iconic building system takes its name from combining two Dutch words, leg and godt, meaning play well. The double meaning of this clever name is obvious: Legos are a great way for kids (and grown-ups) to play, and Legos themselves play well with each other—every brick can connect and complement any other brick. This universality of bricks is what Lego’s designers refer to as The System in Play.

Advertising with just one medium is like building with just one size or kind of Lego brick—your creation is limited to only a handful of lackluster possibilities. If you want your advertising efforts to stand out and wow like a magical Lego unicorn, you’ll need a variety of bricks at your disposal and an understanding of how they can all fit together.  

As a business who values telling your story well, you’ll need to understand at least a little bit about every form of advertising and how they can fit together and complement each other. 

Most forms of advertising are predictable. For instance, radio advertising brings in an older audience. Advertising with TikTok can get a growing audience of younger eyes on your business. But, some forms of advertising can be surprising. 

Take print as an example. It would be easy to assume that the audience for magazines and other printed forms of advertising is shrinking and is restricted to an older crowd. But, as research shows, that’s not the case. The number of eyes on magazines is growing, including those of millennials and Gen Zers. 

Print plays well with other forms of advertising. It can click together with all other mediums and can create a story telling masterpiece. 

The experts at Evergreen Media can help you decide which combination and balance of advertising media is right for you. We are committed to telling your story well.

Does your business’s brand click? Find out how different forms of advertising can work together to tell your story in the most compelling way possible. Digital, print and other forms of advertising can work together to create a storytelling masterpiece for your business. Take a lesson from everyone’s favorite childhood toys, Legos, and see how your ad strategy needs variety to achieve more.  

Join Our Team: Social Media Expert

Join Our Team: Social Media Expert

Do you know a CVR from a CTA? Are you fascinated by the potential of social media to change the world? Do you have the skills and experience to help clients spread their story through Facebook, Twitter, Instagram, TikTok and more? Do you love working with clients and do they love working with you?

 Evergreen Media has an exciting opportunity available for a Social Media Expert.

This immediate, full time opening is the perfect opportunity for an individual who possesses a big-picture mentality and is able to manage multiple social platforms and accounts in an efficient, creative and effective way. 


To be successful in this role, you’ll need to possess a professional and ever-growing understanding of social media. You’ll need to be able to interact with clients in a way that leaves them reassured and confident that their brand is being handled with the care and creativity it deserves. 


• You are a true student of social media. You stay up to date with social media trends and emerging apps

• You’ve managed social media professionally before— 3 or more years of commercial experience preferred

• Understanding of marketing and advertising 

• Ability to effectively communicate and interact with clients and teammates 

• Ability to take ownership of new projects 

• Exceedingly organized and detail-oriented


• Proactively manage social media calendars to ensure a steady stream of compelling and on-brand content

• Interact with audiences in a productive and professional way

• Contribute to in-house marketing efforts, client marketing assistance and event planning

• Assist in photo and video shoots 

• Research and execute new strategies to grow social engagement

• Create analytical reports

• Researching, writing, editing and promoting articles

• Be an outstanding collaborator – we’re a team and you’ll need to be a part of it


• Competitive compensation based on experience

• Group health and dental insurance

• Paid time off

• Entrepreneurial environment: You have the opportunity to work autonomously and take ownership of your job and career

Unconventional Internship

Unconventional Internship

At Evergreen Media, “3 o’clock” is a verb.

[/θri, – əˈklɒk/ ] – the sometimes spontaneous act of meeting in the lounge with co-workers to talk about weird subjects like embarrassing moments, what cartoon character we’d be, and what we’d do with a million dollars.

Etymology – 3 o’clock originates from the fact that these meetings usually occur around 3 o’clock when everyone’s getting tired.

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Pumpkin Festival, Giveaway, and Countless Balloons

Pumpkin Festival, Giveaway, and Countless Balloons

The annual Great Downtown Pumpkin Festival is one of Rapid City’s most popular events—and for good reason! Held on Saturday, Sept. 30, families took part in fun events like spectating a pumpkin catapult launch, a giant pumpkin weigh-off, a downtown chef competition, playing in the Kidz Zone, pony rides, countless vendors, pumpkin carving, a pumpkin patch, and the Black Hills Parent booth—complete with free balloons, magazines, a giant pumpkin giveaway, buckets of candy, and coupon books!

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