You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns.