Acquiring customers is necessary in order to grow your business, but can be costly and time-consuming. Business owners have many competing demands and carving out time to focus on customer acquisition is often a low priority. One of the easiest, and most effective, ways to land new clients is through word-of-mouth. But many people are uncomfortable asking for referrals, or simply don’t know how to go about it. Relax; it’s easier than you think!