When it came time to rebrand, our company chose the name Evergreen Media, along with the tagline, Fresh. Enduring. Relevant. Not only does this motto reflect our mission; it also describes what evergreen content is.
Unless you’ve been hiding under a rock, you’ve probably heard the phrase, “content is king.” Some claim it’s an overused cliché, but those who work in the marketing industry are well aware of the power of words. The idea that content is central to all other marketing efforts first gained traction nearly a quarter century ago, but is every bit as relevant today.
There’s a lot of talk about SEO and SEM these days, but unless you’re a marketing guru, you might be unfamiliar with the terminology. Mastering these acronyms will help your business achieve higher search engine rankings—and that can give your bottom line a healthy boost!