Embrace the Pace

Embrace the Pace

Technology isn’t new. Many of us have been around technology and innovation since the beginning of it all in the early 2000s. But, as with anything, software / apps / platforms have a learning curve and if you’re like a majority of entrepreneurs and leaders, implementing “new” technology can get put on a back burner.

Enter COVID-19
and a “work from home” chapter

As creatives, it isn’t unusual to have the opportunity to work from home as a lot of our work can be done remotely. However, for traditional positions in corporate settings, working remotely is an entirely new world.

(Check out this blog post for tips on staying successful.)

And it isn’t just new for employees, but for employers, too. In the blink of an eye, many of us were using new ways to communicate and introducing business models we never would have placed priority on before.

There are Positives
and possibly longevity

The innovation throughout our businesses in the Black Hills and beyond has been truly inspiring. From adapting to drive-thru / curbside food service to shopping virtually via video chat, there are amazing innovations coming from hard times.

“I feel like we are going to see a shift in what is normal,” said Digital Director John Eining. “With embracing technology, we have opened up a larger audience capacity and a faster processing time to see changes in our businesses.”

Although this is a difficult time in our world, it is an open door to get creative. Here are a few things you can do now to impact your future.

Create / Update Digital Presence

Your website is the new front door to your business. Is it an accurate depiction of your services and store? Does it even exist at all? Having your own website gives you control over the look, content, and speed more so than social media ever can.

Get Active on Social Media

Now, just because we suggest having your own information site does not mean we don’t suggest utilizing social media platforms like Facebook, Instagram, etc. These outlets are where your audience goes! Are you posting regularly? Is your content personable? How does your engagement look?

Start Connecting

Every business has a handful or more of loyal consumers. Now is a great time to start connecting with them! Creating VIP groups, loyalty programs, and email updates/offers are great ways to reward them for sticking with you—even through tough times. Software such as MailChimp, Constant Contact, and many POS systems offer email services. Take the time to dive in and get started.

Organization and Access

For teams who are working remotely, having access to organized resources will save you time and unnecessary frustrations. If you don’t have a server where files are stored, try creating file structures in Google Drive, Dropbox, or Hightail. These file-sharing programs not only help with accessibility, but will keep your team on track for projects to continue on the path to success.

Communication is Key

Last, but not least, think about communication. WOW, is this important. Many of us are not used to being connected at all times, but when working remotely, it’s incredibly important. (Note: being connected at all times does NOT mean you have to be working at all times.) Project management systems like ClickUp, Asana, and Basecamp offer means of communication while tracking progress on certain tasks. Then there are basic chat systems like Slack, Google Hangouts, and Hive that allow for quick calls, organized instant messaging, and even video calls to check in with coworkers / employees. Communicate the status of a project, when you are away from your computer, or when you have clocked out for the day.

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