sales Archives - Evergreen Media

A Brand is More Than a Logo

Few businesses would dispute the importance of branding, but too often, they think the work begins and ends with developing a logo. As a creative director with a background in design, I love a good logo; it provides an identity for your company and distinguishes you from your competitors. A well-designed logo is an instantly recognizable symbol of your company; most people can immediately visualize the logos associated with top brands like McDonald’s, Coca-Cola, and Starbucks, to name just a few. They are ubiquitous around the world; you don’t need to speak the language if you’re craving a Big Mac in a foreign country—just look for the golden arches! But it’s important to note that a brand is more than a logo.

How (and Why) to Calculate ROI

The marketing world is full of acronyms. B2B, CTA, KPI, PPC, SEO…the list is seemingly endless. And you thought social media was confusing, LOL! Learning what these mean ASAP (bet you know that one!) is essential in helping you achieve your business goals, but it involves more than just memorizing abbreviations. You might already know that ROI stands for Return On Investment, but if you don’t know how to track ROI, you won’t know whether your marketing efforts are making an impact. We’re pretty sure you’d rather spend your budget on campaigns that are profitable, so we’ve put together a blueprint showing you how to track your ROI.

Seven Habits of Highly Effective Networkers

Networking is one of the best ways to add to your arsenal of professional contacts, helping you to gain new leads and ultimately land sales. Whether you’re attending a large industry conference or a more informal mixer, striking up conversations with like-minded individuals is a tried-and-true method for finding new opportunities and, because face-to-face meetings are more personal in nature, can give you an edge over the competition. You might even make a few new friends in the process! As important as networking is, it doesn’t come naturally to a lot of people, who might be apprehensive about talking to strangers. Developing a strategy in advance will help improve your networking skills and ensure a successful event. In no time at all, you’ll look forward to the opportunity to meet new people!

How to Ask for Referrals in Six Easy Steps

Acquiring customers is necessary in order to grow your business, but can be costly and time-consuming. Business owners have many competing demands and carving out time to focus on customer acquisition is often a low priority. One of the easiest, and most effective, ways to land new clients is through word-of-mouth. But many people are uncomfortable asking for referrals, or simply don’t know how to go about it. Relax; it’s easier than you think!

8 Great Reasons to Follow Up

When you’re in sales, you can’t just sit back and expect customers to come to you; being proactive is the key to success. But you need a good reason to reach out – “I just called to say hello” isn’t going to cut it! Looking for a good excuse to follow up with a prospect? Here are a few to try.

The Art of Follow-Up

It takes a combination of hard work and finesse in order to turn leads into sales, whether you are offering a service or product or simply trying to promote your brand. Follow-up is key to helping you achieve these goals. Doing so tactfully is a skill that takes time to master, but it can be done. Here are some tips to following up politely and respectfully and turning that “maybe” into a “yes!”

Advertising Account Manager

By Evergreen Media egm_rapidcity
January 10, 2019
Careers

Evergreen Media has a new position available on our Sales and Marketing team. We’re looking for an energetic, professional go-getter to help us expand our local print and digital empire. If you have experience in managing, developing, and growing B2B relationships, we may have the opportunity you’ve been looking for.

8 Reasons you should be nice to your sales people

As tourism and wedding season are in full swing, businesses across the Black Hills see more than their fair share of traffic through their doors. We are friendly to those who are shopping with us, but oftentimes, we forget that the people selling to us are people, too. Here are 8 reasons why you should be nice to everyone – even your sales people.

Blog : sales