Did you know there are three kinds of media involved in a successful marketing strategy? Learn more about paid, owned, and earned media, and how you can use them in your content planning.
Buyer Personas: Understanding Your Audience
You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns.
Why Content is King
Unless you’ve been hiding under a rock, you’ve probably heard the phrase, “content is king.” Some claim it’s an overused cliché, but those who work in the marketing industry are well aware of the power of words. The idea that content is central to all other marketing efforts first gained traction nearly a quarter century ago, but is every bit as relevant today.
The Top 3 Timesavers We Love
As our team starts preparing for our busiest time of year (Q4 and Q1), timesaving tips are our best friend. Some days it just feels like nothing gets done, but with these three methods of saving time, you’re sure to feel accomplished.
5 Ways to Keep Company Culture Alive
Growth is good for your company. It means more customers and more money…and more employees to keep up with the demand. Change is inevitable when small companies expand, and many worry that maturity and growth will disrupt company culture. This doesn’t have to be the case; growing smartly will help ensure you keep your corporate vision alive while maintaining your culture and values. Doing so will allow you to embrace the future instead of longing wistfully for the “good ol’ days.”
How (and Why) to Calculate ROI
The marketing world is full of acronyms. B2B, CTA, KPI, PPC, SEO…the list is seemingly endless. And you thought social media was confusing, LOL! Learning what these mean ASAP (bet you know that one!) is essential in helping you achieve your business goals, but it involves more than just memorizing abbreviations. You might already know that ROI stands for Return On Investment, but if you don’t know how to track ROI, you won’t know whether your marketing efforts are making an impact. We’re pretty sure you’d rather spend your budget on campaigns that are profitable, so we’ve put together a blueprint showing you how to track your ROI.
The Power of a Headshot
Be honest—how long has it been since you’ve updated your headshot portrait? Are you showing up to meetings and people don’t recognize you? That’s probably a good sign you need a new photo.