Blog : business

Join Our Team: Social Media Expert

Join Our Team: Social Media Expert

Do you know a CVR from a CTA? Are you fascinated by the potential of social media to change the world? Do you have the skills and experience to help clients spread their story through Facebook, Twitter, Instagram, TikTok and more? Do you love working with clients and do they love working with you?

 Evergreen Media has an exciting opportunity available for a Social Media Expert.

This immediate, full time opening is the perfect opportunity for an individual who possesses a big-picture mentality and is able to manage multiple social platforms and accounts in an efficient, creative and effective way. 

ABOUT THE OPPORTUNITY

To be successful in this role, you’ll need to possess a professional and ever-growing understanding of social media. You’ll need to be able to interact with clients in a way that leaves them reassured and confident that their brand is being handled with the care and creativity it deserves. 

SKILLS WE’RE LOOKING FOR

• You are a true student of social media. You stay up to date with social media trends and emerging apps

• You’ve managed social media professionally before— 3 or more years of commercial experience preferred

• Understanding of marketing and advertising 

• Ability to effectively communicate and interact with clients and teammates 

• Ability to take ownership of new projects 

• Exceedingly organized and detail-oriented

RESPONSIBILITIES

• Proactively manage social media calendars to ensure a steady stream of compelling and on-brand content

• Interact with audiences in a productive and professional way

• Contribute to in-house marketing efforts, client marketing assistance and event planning

• Assist in photo and video shoots 

• Research and execute new strategies to grow social engagement

• Create analytical reports

• Researching, writing, editing and promoting articles

• Be an outstanding collaborator – we’re a team and you’ll need to be a part of it

BENEFITS

• Competitive compensation based on experience

• Group health and dental insurance

• Paid time off

• Entrepreneurial environment: You have the opportunity to work autonomously and take ownership of your job and career

Buyer Personas: Understanding Your Audience

Buyer Personas: Understanding Your Audience

You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns. 

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Why Content is King

Why Content is King

Unless you’ve been hiding under a rock, you’ve probably heard the phrase, “content is king.” Some claim it’s an overused cliché, but those who work in the marketing industry are well aware of the power of words. The idea that content is central to all other marketing efforts first gained traction nearly a quarter century ago, but is every bit as relevant today.

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5 Ways to Keep Company Culture Alive

5 Ways to Keep Company Culture Alive

Growth is good for your company. It means more customers and more money…and more employees to keep up with the demand. Change is inevitable when small companies expand, and many worry that maturity and growth will disrupt company culture. This doesn’t have to be the case; growing smartly will help ensure you keep your corporate vision alive while maintaining your culture and values. Doing so will allow you to embrace the future instead of longing wistfully for the “good ol’ days.”

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How (and Why) to Calculate ROI

How (and Why) to Calculate ROI

The marketing world is full of acronyms. B2B, CTA, KPI, PPC, SEO…the list is seemingly endless. And you thought social media was confusing, LOL! Learning what these mean ASAP (bet you know that one!) is essential in helping you achieve your business goals, but it involves more than just memorizing abbreviations. You might already know that ROI stands for Return On Investment, but if you don’t know how to track ROI, you won’t know whether your marketing efforts are making an impact. We’re pretty sure you’d rather spend your budget on campaigns that are profitable, so we’ve put together a blueprint showing you how to track your ROI.

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