Blog : Content

The Power of Visual Content

The Power of Visual Content

While content is king in marketing, the type of content used can make or break a marketing campaign.

Most Americans are visual learners. Our brains naturally ingest information visually, and we process visual material exponentially faster than text. All of this adds up to one thing: visual content is the fastest and most efficient way to reach your customers. Visual content can include photos, but also infographics, branding, and videos.

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Why Content is King

Why Content is King

Unless you’ve been hiding under a rock, you’ve probably heard the phrase, “content is king.” Some claim it’s an overused cliché, but those who work in the marketing industry are well aware of the power of words. The idea that content is central to all other marketing efforts first gained traction nearly a quarter century ago, but is every bit as relevant today.

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It’s Here: Southern Hills Vacation Guide

It’s Here: Southern Hills Vacation Guide

Tourism is something that is close to our team’s hearts. Being located in the beautiful Black Hills, and publishing Black Hills Visitor guide since day one of our company’s lifetime, it’s easy to fall in love with promoting our area.

In the summer of 2018, our team was contacted by a group of Chamber of Commerce Directors in the southern Hills with an opportunity to assist with telling their story. Publish a vacation guide promoting such a fun area in our region? Absolutely!

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