Last Thursday, the Evergreen content team traveled to Keystone for a day of exploring. While it’s always nice to get away from the office for a day, there was a purpose for our “Content Blitz”—the first in a planned series of outings exploring the various communities throughout the Black Hills.
Any decent writer will tell you that tone means everything when it comes to content. At its simplest, tone refers to the way you use certain words when communicating. It’s not much different from your tone of voice, where even subtle inflections change the way your message is perceived.
Tourism is something that is close to our team’s hearts. Being located in the beautiful Black Hills, and publishing Black Hills Visitor guide since day one of our company’s lifetime, it’s easy to fall in love with promoting our area.
In the summer of 2018, our team was contacted by a group of Chamber of Commerce Directors in the southern Hills with an opportunity to assist with telling their story. Publish a vacation guide promoting such a fun area in our region? Absolutely!