We talk a lot about your content, and there’s a good reason. Putting your best foot forward from the start can save you time and effort in the long run. Whether you’re just starting out or you want to make sure you’re following best practices, we gathered a few rules for strong content.
It happened almost overnight: barcodes made of seemingly random squares started popping up on ads, coupons, mailers, and more. Technology moves quickly, but if you embrace the pace of change and can capitalize on the popularity of QR codes, you can certainly boost your business. We’ll explain a little bit about what they are, how you can make your own, and some QR code marketing basics to get you started.
You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns.
Social Media is one of the cheapest marketing channels for a business, not to mention the ROI is growing every day. If that’s not enough to motivate you to up your social game, then we don’t know what is.
Social media is incredibly important for your brand. So, let’s jump in and discuss some of the most popular social media platforms and which ones may, or may not, be the best for your business.
Whether you’re a writer, editor, blogger, or social media strategist, a content calendar is a must! This indispensable resource allows you to plan your content activity in advance and share it with other team members. Creating a content calendar is easy, and once it’s done, you’ll be organized and on track to meet your goals.
If you’re like most businesses, you’ve found that utilizing Facebook as a way to reach your targeted audience can be a great form of communication. But how do you reach the people who aren’t following you? Facebook Ads can be an answer. This may seem daunting at first, but we’ll go step-by-step on how to place an ad on Facebook and you’ll be a pro in no time.
On Thursday, Rick and John “Jay” presented a webinar hosted by Elevate Rapid City on the current coronavirus situation and how it affects businesses in western South Dakota. If you missed it, here’s your chance to dive into the conversation.
Is your content calendar feeling a little dull? Try adding some posts or events around a theme! Here are a few holidays each month to get you started.
Savvy marketers know that a social media presence is no longer an option these days; it’s a necessary part of doing business. But with the number of social media platforms constantly growing, deciding which are best for you can be confusing. Spread yourself too thin and you’ll find it difficult to maintain a consistent presence, but if you throw all your eggs in one basket, you run the risk of wasting time, effort, and money. So, how do you narrow down your choices and make the best decision?
Be honest—how long has it been since you’ve updated your headshot portrait? Are you showing up to meetings and people don’t recognize you? That’s probably a good sign you need a new photo.