On Thursday, Rick and John “Jay” presented a webinar hosted by Elevate Rapid City on the current coronavirus situation and how it affects businesses in western South Dakota. If you missed it, here’s your chance to dive into the conversation.
As we’ve been emerged into an abyss of technology with recent events, our minds and eyes have been switched onto technology for hour-by-hour updates and latest breaking news. How has this changed your mannerisms, your world views, and your overall mental health? Have you maybe considered unplugging from social media and technology?
Any decent writer will tell you that tone means everything when it comes to content. At its simplest, tone refers to the way you use certain words when communicating. It’s not much different from your tone of voice, where even subtle inflections change the way your message is perceived.
The COVID-19 epidemic has resulted in a sudden and unexpected shift to remote work for many Americans. While there are some great benefits to working remotely (the dress code is a lot more relaxed, for starters), those unaccustomed to doing so can find themselves struggling to ignore distractions and maintain productivity. There are some challenges, to be sure, but by implementing certain strategies, you’ll be able to focus on the tasks at hand and contribute to your company’s success during these uncertain times.
Each year, the local American Advertising Federation chapter in the Black Hills hosts the AAF Awards — a night to celebrate the talent in marketing throughout the industries represented in our area.
Few businesses would dispute the importance of branding, but too often, they think the work begins and ends with developing a logo. As a creative director with a background in design, I love a good logo; it provides an identity for your company and distinguishes you from your competitors. A well-designed logo is an instantly recognizable symbol of your company; most people can immediately visualize the logos associated with top brands like McDonald’s, Coca-Cola, and Starbucks, to name just a few. They are ubiquitous around the world; you don’t need to speak the language if you’re craving a Big Mac in a foreign country—just look for the golden arches! But it’s important to note that a brand is more than a logo.
Growth is good for your company. It means more customers and more money…and more employees to keep up with the demand. Change is inevitable when small companies expand, and many worry that maturity and growth will disrupt company culture. This doesn’t have to be the case; growing smartly will help ensure you keep your corporate vision alive while maintaining your culture and values. Doing so will allow you to embrace the future instead of longing wistfully for the “good ol’ days.”
Downtown Rapid City charms locals and visitors alike with its mixture of history and culture. Compact and walkable, with a variety of shops, galleries, and restaurants, not to mention a family-friendly vibe, there’s plenty to love. When Evergreen Media relocated from the northern outskirts of town to an energetic, creative space at 329 Main Street in the heart of downtown, we looked forward to immersing ourselves in the thriving downtown scene and being more accessible to both our vendors and the public. Our location provides staff with the perfect opportunity to explore (at least when the weather is decent). Naturally, we all have favorite spots, both during and after business hours. Here are some of our staff picks.
We all have a list a mile long for the books we want to read. Reading is a great escape from deadlines and work, and can help us fine-tune and adjust our business skills or individual needs. Check out what the staff at Evergreen Media are currently reading or what’s next on their list!
Now that January is half over, you’ve probably been bombarded with talk of “2020 vision.” It’s easy to dismiss this overused phrase as a cliché, but it really is a perfect analogy for the new year. It represents forward-thinking and gives us something on which to pin our hopes. But what does it really mean?