Blog : Business

Why Content is King

Why Content is King

Unless you’ve been hiding under a rock, you’ve probably heard the phrase, “content is king.” Some claim it’s an overused cliché, but those who work in the marketing industry are well aware of the power of words. The idea that content is central to all other marketing efforts first gained traction nearly a quarter century ago, but is every bit as relevant today.

Read More

Social Butterfly: Choosing the Right Platform

Social Butterfly: Choosing the Right Platform

Social Media is one of the cheapest marketing channels for a business, not to mention the ROI is growing every day. If that’s not enough to motivate you to up your social game, then we don’t know what is.

Social media is incredibly important for your brand. So, let’s jump in and discuss some of the most popular social media platforms and which ones may, or may not, be the best for your business.

Read More

Creating a Content Calendar

Creating a Content Calendar

Whether you’re a writer, editor, blogger, or social media strategist, a content calendar is a must! This indispensable resource allows you to plan your content activity in advance and share it with other team members. Creating a content calendar is easy, and once it’s done, you’ll be organized and on track to meet your goals.

Read More

How to Place an Ad on Facebook

How to Place an Ad on Facebook

If you’re like most businesses, you’ve found that utilizing Facebook as a way to reach your targeted audience can be a great form of communication. But how do you reach the people who aren’t following you? Facebook Ads can be an answer. This may seem daunting at first, but we’ll go step-by-step on how to place an ad on Facebook and you’ll be a pro in no time.

Read More