When it came time to rebrand, our company chose the name Evergreen Media, along with the tagline, Fresh. Enduring. Relevant. Not only does this motto reflect our mission; it also describes what evergreen content is.
Why Content is King
Unless you’ve been hiding under a rock, you’ve probably heard the phrase, “content is king.” Some claim it’s an overused cliché, but those who work in the marketing industry are well aware of the power of words. The idea that content is central to all other marketing efforts first gained traction nearly a quarter century ago, but is every bit as relevant today.
The Top 3 Timesavers We Love
As our team starts preparing for our busiest time of year (Q4 and Q1), timesaving tips are our best friend. Some days it just feels like nothing gets done, but with these three methods of saving time, you’re sure to feel accomplished.
Social Butterfly: Choosing the Right Platform
Social Media is one of the cheapest marketing channels for a business, not to mention the ROI is growing every day. If that’s not enough to motivate you to up your social game, then we don’t know what is.
Social media is incredibly important for your brand. So, let’s jump in and discuss some of the most popular social media platforms and which ones may, or may not, be the best for your business.
Creating a Content Calendar
Whether you’re a writer, editor, blogger, or social media strategist, a content calendar is a must! This indispensable resource allows you to plan your content activity in advance and share it with other team members. Creating a content calendar is easy, and once it’s done, you’ll be organized and on track to meet your goals.
How to Place an Ad on Facebook
If you’re like most businesses, you’ve found that utilizing Facebook as a way to reach your targeted audience can be a great form of communication. But how do you reach the people who aren’t following you? Facebook Ads can be an answer. This may seem daunting at first, but we’ll go step-by-step on how to place an ad on Facebook and you’ll be a pro in no time.
How to Use Google Analytics to Find Your Web Audience
It may seem simple to understand your audience, and it can be! With tools like Google Analytics, it is easy to see who you are gaining traction from with your products or services. Ryan, our developer analyst at Evergreen Media, walks us through the steps to find out more.
Get Your SWOT in Order
If you have read any professional development books, or taken any business classes, you’ll oftentimes learn that an analysis can be incredibly helpful when looking to grow, pivot, or begin something new. A simple way to start is a little USP ID and SWOT digging.
Embrace the Pace
Technology isn’t new. Many of us have been around technology and innovation since the beginning of it all in the early 2000s. But, as with anything, software / apps / platforms have a learning curve and if you’re like a majority of entrepreneurs and leaders, implementing “new” technology can get put on a back burner.
Taking Time for Professional Development
As times change and we are forced to adapt, it’s important to stay up to date on trends, techniques, and other professionals in your industry. I sat down with our photographer, Jesse Brown Nelson, to gain his perspective on what he does to keep up with the ever-changing landscape of photography.