While content is king in marketing, the type of content used can make or break a marketing campaign. Most Americans are visual learners, which means visual content is a powerful tool.
Our brains naturally ingest information visually, and we process visual material exponentially faster than text. All of this adds up to one thing: visual content is the fastest and most efficient way to reach your customers. Visual content can include photos, but also infographics, branding, and videos.
There is no disputing the popularity of video these days, both personally and professionally. According to the latest statistics, the average person will spend 100 minutes every day watching online videos in 2021! No wonder YouTube trails only Facebook in terms of social media popularity. Whether you’re a parent hoping to preserve your child’s soccer game for posterity or a business wanting to project a positive image to help build your brand, there are steps you can take to ensure your videos turn out well.
It goes without saying that the recent events have changed a lot of the ways we communicate with each other-personally and professionally. We’re all on more web conferences and video meetings via Skype, Zoom, Google Meet and WebEx than ever before. So we have 10 tips to help you look your best on a webcam (and not look so much like a bum in the basement).
As times change and we are forced to adapt, it’s important to stay up to date on trends, techniques, and other professionals in your industry. I sat down with our photographer, Jesse Brown Nelson, to gain his perspective on what he does to keep up with the ever-changing landscape of photography.
Be honest—how long has it been since you’ve updated your headshot portrait? Are you showing up to meetings and people don’t recognize you? That’s probably a good sign you need a new photo.