Blog : Marketing

Join Our Team: Social Media Expert

Join Our Team: Social Media Expert

Do you know a CVR from a CTA? Are you fascinated by the potential of social media to change the world? Do you have the skills and experience to help clients spread their story through Facebook, Twitter, Instagram, TikTok and more? Do you love working with clients and do they love working with you?

 Evergreen Media has an exciting opportunity available for a Social Media Expert.

This immediate, full time opening is the perfect opportunity for an individual who possesses a big-picture mentality and is able to manage multiple social platforms and accounts in an efficient, creative and effective way. 

ABOUT THE OPPORTUNITY

To be successful in this role, you’ll need to possess a professional and ever-growing understanding of social media. You’ll need to be able to interact with clients in a way that leaves them reassured and confident that their brand is being handled with the care and creativity it deserves. 

SKILLS WE’RE LOOKING FOR

• You are a true student of social media. You stay up to date with social media trends and emerging apps

• You’ve managed social media professionally before— 3 or more years of commercial experience preferred

• Understanding of marketing and advertising 

• Ability to effectively communicate and interact with clients and teammates 

• Ability to take ownership of new projects 

• Exceedingly organized and detail-oriented

RESPONSIBILITIES

• Proactively manage social media calendars to ensure a steady stream of compelling and on-brand content

• Interact with audiences in a productive and professional way

• Contribute to in-house marketing efforts, client marketing assistance and event planning

• Assist in photo and video shoots 

• Research and execute new strategies to grow social engagement

• Create analytical reports

• Researching, writing, editing and promoting articles

• Be an outstanding collaborator – we’re a team and you’ll need to be a part of it

BENEFITS

• Competitive compensation based on experience

• Group health and dental insurance

• Paid time off

• Entrepreneurial environment: You have the opportunity to work autonomously and take ownership of your job and career

QR Code Marketing Basics

QR Code Marketing Basics

It happened almost overnight: barcodes made of seemingly random squares started popping up on ads, coupons, mailers, and more. Technology moves quickly, but if you embrace the pace of change and can capitalize on the popularity of QR codes, you can certainly boost your business. We’ll explain a little bit about what they are, how you can make your own, and some QR code marketing basics to get you started.

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The Power of Visual Content

The Power of Visual Content

While content is king in marketing, the type of content used can make or break a marketing campaign. Most Americans are visual learners, which means visual content is a powerful tool.

Our brains naturally ingest information visually, and we process visual material exponentially faster than text. All of this adds up to one thing: visual content is the fastest and most efficient way to reach your customers. Visual content can include photos, but also infographics, branding, and videos.

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Why Content is King

Why Content is King

Unless you’ve been hiding under a rock, you’ve probably heard the phrase, “content is king.” Some claim it’s an overused cliché, but those who work in the marketing industry are well aware of the power of words. The idea that content is central to all other marketing efforts first gained traction nearly a quarter century ago, but is every bit as relevant today.

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Social Butterfly: Choosing the Right Platform

Social Butterfly: Choosing the Right Platform

Social Media is one of the cheapest marketing channels for a business, not to mention the ROI is growing every day. If that’s not enough to motivate you to up your social game, then we don’t know what is.

Social media is incredibly important for your brand. So, let’s jump in and discuss some of the most popular social media platforms and which ones may, or may not, be the best for your business.

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What makes a good video?

What makes a good video?

There is no disputing the popularity of video these days, both personally and professionally. According to the latest statistics, the average person will spend 100 minutes every day watching online videos in 2021! No wonder YouTube trails only Facebook in terms of social media popularity. Whether you’re a parent hoping to preserve your child’s soccer game for posterity or a business wanting to project a positive image to help build your brand, there are steps you can take to ensure your videos turn out well.

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