Blog : Marketing

How (and Why) to Calculate ROI

How (and Why) to Calculate ROI

The marketing world is full of acronyms. B2B, CTA, KPI, PPC, SEO…the list is seemingly endless. And you thought social media was confusing, LOL! Learning what these mean ASAP (bet you know that one!) is essential in helping you achieve your business goals, but it involves more than just memorizing abbreviations. You might already know that ROI stands for Return On Investment, but if you don’t know how to track ROI, you won’t know whether your marketing efforts are making an impact. We’re pretty sure you’d rather spend your budget on campaigns that are profitable, so we’ve put together a blueprint showing you how to track your ROI.

Read More

Seven Habits of Highly Effective Networkers

Seven Habits of Highly Effective Networkers

Networking is one of the best ways to add to your arsenal of professional contacts, helping you to gain new leads and ultimately land sales. Whether you’re attending a large industry conference or a more informal mixer, striking up conversations with like-minded individuals is a tried-and-true method for finding new opportunities and, because face-to-face meetings are more personal in nature, can give you an edge over the competition. You might even make a few new friends in the process! As important as networking is, it doesn’t come naturally to a lot of people, who might be apprehensive about talking to strangers. Developing a strategy in advance will help improve your networking skills and ensure a successful event. In no time at all, you’ll look forward to the opportunity to meet new people!

Read More

How to Ask for Referrals in Six Easy Steps

How to Ask for Referrals in Six Easy Steps

Acquiring customers is necessary in order to grow your business, but can be costly and time-consuming. Business owners have many competing demands and carving out time to focus on customer acquisition is often a low priority. One of the easiest, and most effective, ways to land new clients is through word-of-mouth. But many people are uncomfortable asking for referrals, or simply don’t know how to go about it. Relax; it’s easier than you think!

Read More

Social Butterfly: Which Platform is Right for Me?

Social Butterfly: Which Platform is Right for Me?

Savvy marketers know that a social media presence is no longer an option these days; it’s a necessary part of doing business. But with the number of social media platforms constantly growing, deciding which are best for you can be confusing. Spread yourself too thin and you’ll find it difficult to maintain a consistent presence, but if you throw all your eggs in one basket, you run the risk of wasting time, effort, and money. So, how do you narrow down your choices and make the best decision?

Read More

8 Great Reasons to Follow Up

8 Great Reasons to Follow Up

When you’re in sales, you can’t just sit back and expect customers to come to you; being proactive is the key to success. But you need a good reason to reach out – “I just called to say hello” isn’t going to cut it! Looking for a good excuse to follow up with a prospect? Here are a few to try.

Read More

Survey Says…a Lot!

Survey Says…a Lot!

Feedback is one of the most powerful sources of information you can gather from your customers. It’s a great way of learning what they think of your business and can help you focus on strengths and weaknesses. If you’ve just put on an event, hearing from people who attended will help make your next event even more successful. Whether you’re conducting a poll, having people fill out a questionnaire, or directing customers to an online review site, surveys are an invaluable tool for your business! But how do you go about collecting that information?

Read More

The Art of Follow-Up

The Art of Follow-Up

It takes a combination of hard work and finesse in order to turn leads into sales, whether you are offering a service or product or simply trying to promote your brand. Follow-up is key to helping you achieve these goals. Doing so tactfully is a skill that takes time to master, but it can be done. Here are some tips to following up politely and respectfully and turning that “maybe” into a “yes!”

Read More

EGM gets the GOLD

EGM gets the GOLD

Since the early 1900’s, the American Advertising Federation (AAF) has been unifying the voice of advertising and connecting professionals across the nation.

In 2016, Evergreen Media entered into our local chapter’s American Advertising Awards — one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year across the country. We walked away with a Silver for an external client project and knew we would be back.

This year, we are honored to announce Evergreen Media has won both a Gold and Silver ADDY for two client projects we’ve had the opportunity working on this past year.

Entries that receive the coveted Gold ADDY for being recognized as the highest level of creative excellence are automatically forwarded onto the next tier of the competition. Follow along on Facebook as we hear more details!

Read More

Advertising Account Manager

Advertising Account Manager

Evergreen Media has a new position available on our Sales and Marketing team. We’re looking for an energetic, professional go-getter to help us expand our local print and digital empire. If you have experience in managing, developing, and growing B2B relationships, we may have the opportunity you’ve been looking for.

Read More