The Blog

On the Bookshelf

On the Bookshelf

We all have a list a mile long for the books we want to read. Reading is a great escape from deadlines and work, and can help us fine-tune and adjust our business skills or individual needs. Check out what the staff at Evergreen Media are currently reading or what’s next on their list!

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2020 Vision

2020 Vision

Now that January is half over, you’ve probably been bombarded with talk of “2020 vision.” It’s easy to dismiss this overused phrase as a cliché, but it really is a perfect analogy for the new year. It represents forward-thinking and gives us something on which to pin our hopes. But what does it really mean?

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Staff Favorite Holiday Recipes: Main Dishes

Staff Favorite Holiday Recipes: Main Dishes

‘Tis the season for favorite foods and warm Christmas sweaters to come out of hiding. We all have our special treats that we look forward to each year, whether it’s the seasoning on the Christmas ham or grandma’s famous fruitcake. Food is like fuel to friendship and family. It brings us all together in the holiday spirit. Here are some of our staff’s favorite main dishes during the holiday season.

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A Look Back Through 2019

A Look Back Through 2019

This time of year is always bittersweet. It’s a time that is crazy busy – planning for Q1, trying to get through Q4, holidays, and events…but, it’s also so much fun to look back to the beginning and see how far we’ve come. I hope you enjoy looking at our year in review as much as we enjoyed compiling it and reflecting on how lucky we are to work with such amazing people and do what we love each and every day.

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Gift Ideas for the Creative Pro

Gift Ideas for the Creative Pro

Between decorating the house, cooking fancy meals, shoveling snow, and shopping for friends and loved ones, the holiday season is hectic. Before you know it, you’ll be gathered beneath the tree, exchanging gifts. Stuck coming up with the perfect present for that creative or office professional in your life? Don’t worry, we’ve got you covered! We polled the Evergreen staff to find out which office products they simply can’t live without (or wish they had). Hopefully, these will give you the inspiration you need!

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How (and Why) to Calculate ROI

How (and Why) to Calculate ROI

The marketing world is full of acronyms. B2B, CTA, KPI, PPC, SEO…the list is seemingly endless. And you thought social media was confusing, LOL! Learning what these mean ASAP (bet you know that one!) is essential in helping you achieve your business goals, but it involves more than just memorizing abbreviations. You might already know that ROI stands for Return On Investment, but if you don’t know how to track ROI, you won’t know whether your marketing efforts are making an impact. We’re pretty sure you’d rather spend your budget on campaigns that are profitable, so we’ve put together a blueprint showing you how to track your ROI.

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Seven Habits of Highly Effective Networkers

Seven Habits of Highly Effective Networkers

Networking is one of the best ways to add to your arsenal of professional contacts, helping you to gain new leads and ultimately land sales. Whether you’re attending a large industry conference or a more informal mixer, striking up conversations with like-minded individuals is a tried-and-true method for finding new opportunities and, because face-to-face meetings are more personal in nature, can give you an edge over the competition. You might even make a few new friends in the process! As important as networking is, it doesn’t come naturally to a lot of people, who might be apprehensive about talking to strangers. Developing a strategy in advance will help improve your networking skills and ensure a successful event. In no time at all, you’ll look forward to the opportunity to meet new people!

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