The Blog

Staff Picks: On Our Bookshelf

Staff Picks: On Our Bookshelf

We’ve all got our favorite reads – those go-to books that inspire us, motivate us, or simply offer an escape from the stresses of everyday life. The EGM staff is no exception: some of our picks offer practical advice for succeeding in business or accomplishing personal goals, while others are simply fun page-turners. Here are a few of our staff favorites.

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Tips for a Good Headshot

Tips for a Good Headshot

Career-minded individuals looking to make a positive impression should invest in a professional headshot. Appearances matter; whether networking, searching for clients, or applying for that dream job, you’ll want to put your best face forward (literally). Your selfie game may be on point, but save those shaky handheld phone pics for your Instagram account. Instead, hire a professional photographer for a high-resolution, visually-appealing headshot. They are experts in composition, lighting, and editing and know exactly how to create a perfect shot that showcases your most valuable asset – you!

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Unplug for Self-Care

Unplug for Self-Care

If you’re like most people, you spend far more time on your phone than you’d care to admit. This obsession with technology is universal – and not exactly healthy. Smartphones have become our go-to options for entertainment, even when we should be spending our time on other pursuits. We joke about our addictions, but experts don’t believe it’s a laughing matter.

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The Color Code

The Color Code

If you’re like most people, you are subconsciously influenced by color. Psychologists have long known that color has a strong impact on mood and is a driving force behind behavioral and decision-making processes. Advertisers are aware of this too, and use color to their advantage when promoting products and services. Opinions vary on just how strongly color influences purchases; some surveys have shown color to be the primary motivator in 85 percent of buying decisions and at least a partial factor 93 percent of the time, though personal reactions are highly subjective. Regardless, color does play a significant role in purchasing decisions and brand perception.

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Black Hills Parent’s Spring Issue is Here!

Black Hills Parent’s Spring Issue is Here!

Black Hills Parent is one of our favorite titles. Not only are there amazing stories of amazing kids and families doing some pretty cool things around the Black Hills and beyond, our readers are THE BEST.

Each quarter, we distribute 10,000 copies around the Black Hills and to mailboxes throughout multiple communities. This full-size, full-color, fun magazine is an upbeat guide for parents and families calling western South Dakota home.

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EGM gets the GOLD

EGM gets the GOLD

Since the early 1900’s, the American Advertising Federation (AAF) has been unifying the voice of advertising and connecting professionals across the nation.

In 2016, Evergreen Media entered into our local chapter’s American Advertising Awards — one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year across the country. We walked away with a Silver for an external client project and knew we would be back.

This year, we are honored to announce Evergreen Media has won both a Gold and Silver ADDY for two client projects we’ve had the opportunity working on this past year.

Entries that receive the coveted Gold ADDY for being recognized as the highest level of creative excellence are automatically forwarded onto the next tier of the competition. Follow along on Facebook as we hear more details!

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