The Blog

Survey Says…a Lot!

Survey Says…a Lot!

Feedback is one of the most powerful sources of information you can gather from your customers. It’s a great way of learning what they think of your business and can help you focus on strengths and weaknesses. If you’ve just put on an event, hearing from people who attended will help make your next event even more successful. Whether you’re conducting a poll, having people fill out a questionnaire, or directing customers to an online review site, surveys are an invaluable tool for your business! But how do you go about collecting that information?

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Meet the EG Minis!

Meet the EG Minis!

Every summer, Evergreen has a tradition of welcoming a college intern to the team. The program has been a great success, providing interns interested in careers involving sales, marketing, design, photography, writing and more with an opportunity to gain some valuable real-world experience and establish a professional network. For the first time ever, we decided to expand the program this year, quadrupling the number of interns. Each has a different career interest, and all are excited for the opportunity to spend the summer learning various tools and tricks of the trade. They aren’t full-time employees but are much more than minions, so we are calling them our EG Minis.

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The Art of Follow-Up

The Art of Follow-Up

It takes a combination of hard work and finesse in order to turn leads into sales, whether you are offering a service or product or simply trying to promote your brand. Follow-up is key to helping you achieve these goals. Doing so tactfully is a skill that takes time to master, but it can be done. Here are some tips to following up politely and respectfully and turning that “maybe” into a “yes!”

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Preparing for a Vendor Booth

Preparing for a Vendor Booth

Trade shows and other vendor events are a fact of life for anybody in direct sales. They provide you with an opportunity to meet customers in person, helping you to forge personal connections and establish a rapport. In a world where an increasing number of sales transactions take place anonymously through online merchants, vendor events are a great way to personalize your brand, help build awareness, and generate sales leads. They are one of the most effective networking opportunities you’ll find. An added bonus is the fact that you can stealthily gauge your competition.

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Summer Issue of Black Hills Parent Magazine is Here!

Summer Issue of Black Hills Parent Magazine is Here!

After what feels like the longest winter ever, sunshine and warm weather have finally descended upon the region. There’s nothing like summer in the Black Hills! As a parent, the season is a great opportunity to spend quality time with your kids while school is out. But it also poses some challenges—namely, keeping them entertained so they don’t utter that cry moms and dads know all too well: “I’m bored!”

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Staff Picks: On Our Bookshelf

Staff Picks: On Our Bookshelf

We’ve all got our favorite reads – those go-to books that inspire us, motivate us, or simply offer an escape from the stresses of everyday life. The EGM staff is no exception: some of our picks offer practical advice for succeeding in business or accomplishing personal goals, while others are simply fun page-turners. Here are a few of our staff favorites.

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Tips for a Good Headshot

Tips for a Good Headshot

Career-minded individuals looking to make a positive impression should invest in a professional headshot. Appearances matter; whether networking, searching for clients, or applying for that dream job, you’ll want to put your best face forward (literally). Your selfie game may be on point, but save those shaky handheld phone pics for your Instagram account. Instead, hire a professional photographer for a high-resolution, visually-appealing headshot. They are experts in composition, lighting, and editing and know exactly how to create a perfect shot that showcases your most valuable asset – you!

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Unplug for Self-Care

Unplug for Self-Care

If you’re like most people, you spend far more time on your phone than you’d care to admit. This obsession with technology is universal – and not exactly healthy. Smartphones have become our go-to options for entertainment, even when we should be spending our time on other pursuits. We joke about our addictions, but experts don’t believe it’s a laughing matter.

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