In 2010, American Express championed a movement designed to help local economies survive the recession: Small Business Saturday. In today’s economy, it is once again important to maximize the effects of shopping and spending at local small businesses.
You’ve heard us say it before: know your audience. We’ve shown you how to crunch data, how to angle your social media, even how to think about your audience’s demographics. However, your customers are living, breathing people, with varied tastes and interests. How do you capture that and use it effectively? Enter the buyer persona, a method to think about who your target audience is on a personal level. We’ll look into their demographics, sure, but also their interests, goals, and buying patterns.
When we think of intelligence, we tend to focus on concepts such as logic, reasoning, problem solving, and math/verbal/spatial skills. They are all important measures of human intelligence, but don’t tell the full story. Emotional intelligence is equally critical, especially when it comes to personal and professional success.
Unless you’ve been hiding under a rock, you’ve probably heard the phrase, “content is king.” Some claim it’s an overused cliché, but those who work in the marketing industry are well aware of the power of words. The idea that content is central to all other marketing efforts first gained traction nearly a quarter century ago, but is every bit as relevant today.
As our team starts preparing for our busiest time of year (Q4 and Q1), timesaving tips are our best friend. Some days it just feels like nothing gets done, but with these three methods of saving time, you’re sure to feel accomplished.
Last Thursday, the Evergreen content team traveled to Keystone for a day of exploring. While it’s always nice to get away from the office for a day, there was a purpose for our “Content Blitz”—the first in a planned series of outings exploring the various communities throughout the Black Hills.
Every June 5, South Dakotans celebrate 605 Day. The unofficial “holiday” was dreamed up by the South Dakota Department of Tourism in 2016 as a way to engage residents and encourage them to share their pride for the state. South Dakota is one of only twelve states with a single area code (605), a number that has become synonymous with our culture, so choosing a date to show appreciation for this place we call home was a no-brainer: June 5 (6/05) it was!
Social Media is one of the cheapest marketing channels for a business, not to mention the ROI is growing every day. If that’s not enough to motivate you to up your social game, then we don’t know what is.
Social media is incredibly important for your brand. So, let’s jump in and discuss some of the most popular social media platforms and which ones may, or may not, be the best for your business.
There is no disputing the popularity of video these days, both personally and professionally. According to the latest statistics, the average person will spend 100 minutes every day watching online videos in 2021! No wonder YouTube trails only Facebook in terms of social media popularity. Whether you’re a parent hoping to preserve your child’s soccer game for posterity or a business wanting to project a positive image to help build your brand, there are steps you can take to ensure your videos turn out well.