Evergreen Media Archives - Page 3 of 6

Intern Profile: Sydnee Dormann

In 144 days I will be graduating with a Bachelor of Fine Arts in Graphic Design along with six months of intern experience in hand. I was fortunate enough to work at Evergreen Media over the last two summers and collaborate with professionals and fellow interns. Last summer my focus was on the development of advertisements and the basics of design. Going into the internship I had only completed a handful of design courses, most of which were online. I was unfamiliar with the Adobe Suite, which is an essential for designers. I never had my work critiqued. And I had never worked with clients.

Startup Weekend at EGM

The Black Hills’ most innovative movers and shakers will congregate in the Evergreen Media office for the second annual Startup Weekend in the area. Organizers Brian Rupert and Lindsay Frankenfeld sat down to give us the scoop.

What is it?

Startup Weekend is a 54-hour event over an entire weekend in which teams pitch and plan a business idea to present in front of a group of investors. And it isn’t all fun and games—about 10% of Startup Weekend ideas become actual businesses.

Intern Profile: Sophia Hartford

Rapid City and Minneapolis are sisters, not twins. With the utmost respect for my beloved hometown, life in the foothills is less fast-paced, more traditional, and takes a different approach to marketing and communications. With two years under my belt at the University of Minnesota – Twin Cities, I had been led to believe that the field of communication is elusive and favors the fit. That every day is spent among skyscrapers, elbow to elbow with Fortune 500 executives, thinking about campaigns to launch several years into the future. That a trendy office space offsets the demanding workload, and that I’d be lucky if the boss knew my name.

Intern Profile: Hannah Peterson

I applied for the Evergreen Media Summer Internship immediately after attending the dress rehearsal for Evergreen’s annual Raw Couture Fashion Show with my college’s Public Relations Club. The fashion show made such a positive impression on me, and I knew this was a company I wanted to work for. After applying, interviewing, and eventually being offered the internship, it hit me that I had no idea what I had gotten myself into. I didn’t know what to expect.

Meet the EG Minis!

Every summer, Evergreen has a tradition of welcoming a college intern to the team. The program has been a great success, providing interns interested in careers involving sales, marketing, design, photography, writing and more with an opportunity to gain some valuable real-world experience and establish a professional network. For the first time ever, we decided to expand the program this year, quadrupling the number of interns. Each has a different career interest, and all are excited for the opportunity to spend the summer learning various tools and tricks of the trade. They aren’t full-time employees but are much more than minions, so we are calling them our EG Minis.

Preparing for a Vendor Booth

Trade shows and other vendor events are a fact of life for anybody in direct sales. They provide you with an opportunity to meet customers in person, helping you to forge personal connections and establish a rapport. In a world where an increasing number of sales transactions take place anonymously through online merchants, vendor events are a great way to personalize your brand, help build awareness, and generate sales leads. They are one of the most effective networking opportunities you’ll find. An added bonus is the fact that you can stealthily gauge your competition.

Marketing Monday Recap: Elements of Design

Amazon Chairman, CEO, and President Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” If anybody understands the power of branding, it’s Jeff!

Staff Picks: On Our Bookshelf

We’ve all got our favorite reads – those go-to books that inspire us, motivate us, or simply offer an escape from the stresses of everyday life. The EGM staff is no exception: some of our picks offer practical advice for succeeding in business or accomplishing personal goals, while others are simply fun page-turners. Here are a few of our staff favorites.

Tips for a Good Headshot

Career-minded individuals looking to make a positive impression should invest in a professional headshot. Appearances matter; whether networking, searching for clients, or applying for that dream job, you’ll want to put your best face forward (literally). Your selfie game may be on point, but save those shaky handheld phone pics for your Instagram account. Instead, hire a professional photographer for a high-resolution, visually-appealing headshot. They are experts in composition, lighting, and editing and know exactly how to create a perfect shot that showcases your most valuable asset – you!

Unplug for Self-Care

If you’re like most people, you spend far more time on your phone than you’d care to admit. This obsession with technology is universal – and not exactly healthy. Smartphones have become our go-to options for entertainment, even when we should be spending our time on other pursuits. We joke about our addictions, but experts don’t believe it’s a laughing matter.

Blog : Evergreen Media

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