Marketing Archives - Page 2 of 4

What makes a good video?

There is no disputing the popularity of video these days, both personally and professionally. According to the latest statistics, the average person will spend 100 minutes every day watching online videos in 2021! No wonder YouTube trails only Facebook in terms of social media popularity. Whether you’re a parent hoping to preserve your child’s soccer game for posterity or a business wanting to project a positive image to help build your brand, there are steps you can take to ensure your videos turn out well.

Choosing a Font

Fonts can make or break your messaging. It’s truly as simple as that. From scripted and artistic to everyday uses, the fonts chosen for messaging evoke a sense of emotion. So how do you decide which fonts are right for your business? The designers at Evergreen Media share their favorite font go-tos.

How to Place an Ad on Facebook

If you’re like most businesses, you’ve found that utilizing Facebook as a way to reach your targeted audience can be a great form of communication. But how do you reach the people who aren’t following you? Facebook Ads can be an answer. This may seem daunting at first, but we’ll go step-by-step on how to place an ad on Facebook and you’ll be a pro in no time.

How to Use Google Analytics to Find Your Web Audience

It may seem simple to understand your audience, and it can be! With tools like Google Analytics, it is easy to see who you are gaining traction from with your products or services. Ryan, our developer analyst at Evergreen Media, walks us through the steps to find out more.

Get Your SWOT in Order

If you have read any professional development books, or taken any business classes, you’ll oftentimes learn that an analysis can be incredibly helpful when looking to grow, pivot, or begin something new. A simple way to start is a little USP ID and SWOT digging.

Embrace the Pace

Technology isn’t new. Many of us have been around technology and innovation since the beginning of it all in the early 2000s. But, as with anything, software / apps / platforms have a learning curve and if you’re like a majority of entrepreneurs and leaders, implementing “new” technology can get put on a back burner.

Taking Time for Professional Development

As times change and we are forced to adapt, it’s important to stay up to date on trends, techniques, and other professionals in your industry. I sat down with our photographer, Jesse Brown Nelson, to gain his perspective on what he does to keep up with the ever-changing landscape of photography.

Looking Beyond the Crisis

By Evergreen Media egm_rapidcity
March 26, 2020
Business,Evergreen Media,Marketing,Sales

Re-strategizing for post COVID-19

On Thursday, Rick and John “Jay” presented a webinar hosted by Elevate Rapid City on the current coronavirus situation and how it affects businesses in western South Dakota. If you missed it, here’s your chance to dive into the conversation.

Why Tone is Important in Times of Crisis

Any decent writer will tell you that tone means everything when it comes to content. At its simplest, tone refers to the way you use certain words when communicating. It’s not much different from your tone of voice, where even subtle inflections change the way your message is perceived.

EGM Takes Home a Silver ADDY

Each year, the local American Advertising Federation chapter in the Black Hills hosts the AAF Awards — a night to celebrate the talent in marketing throughout the industries represented in our area.

Blog : Marketing

Re-strategizing for post COVID-19