Fonts can make or break your messaging. It’s truly as simple as that. From scripted and artistic to everyday uses, the fonts chosen for messaging evoke a sense of emotion. So how do you decide which fonts are right for your business? The designers at Evergreen Media share their favorite font go-tos.
Whether you’re a writer, editor, blogger, or social media strategist, a content calendar is a must! This indispensable resource allows you to plan your content activity in advance and share it with other team members. Creating a content calendar is easy, and once it’s done, you’ll be organized and on track to meet your goals.
It goes without saying that the recent events have changed a lot of the ways we communicate with each other-personally and professionally. We’re all on more web conferences and video meetings via Skype, Zoom, Google Meet and WebEx than ever before. So we have 10 tips to help you look your best on a webcam (and not look so much like a bum in the basement).
If you’re like most businesses, you’ve found that utilizing Facebook as a way to reach your targeted audience can be a great form of communication. But how do you reach the people who aren’t following you? Facebook Ads can be an answer. This may seem daunting at first, but we’ll go step-by-step on how to place an ad on Facebook and you’ll be a pro in no time.
It may seem simple to understand your audience, and it can be! With tools like Google Analytics, it is easy to see who you are gaining traction from with your products or services. Ryan, our developer analyst at Evergreen Media, walks us through the steps to find out more.
If you have read any professional development books, or taken any business classes, you’ll oftentimes learn that an analysis can be incredibly helpful when looking to grow, pivot, or begin something new. A simple way to start is a little USP ID and SWOT digging.
If you’re like the majority of the EGM staff, you love having music in the background while you’re diving into projects—especially working remotely.
Technology isn’t new. Many of us have been around technology and innovation since the beginning of it all in the early 2000s. But, as with anything, software / apps / platforms have a learning curve and if you’re like a majority of entrepreneurs and leaders, implementing “new” technology can get put on a back burner.
As times change and we are forced to adapt, it’s important to stay up to date on trends, techniques, and other professionals in your industry. I sat down with our photographer, Jesse Brown Nelson, to gain his perspective on what he does to keep up with the ever-changing landscape of photography.
These are especially trying times we are living through. As the COVID-19 pandemic continues to dominate headlines and affect our everyday lives, turning on the news or even scrolling through social media is enough to cause stress. But it’s important to manage this as much as possible, because the fact is, stress will make you sick.