Marketing Archives - Page 4 of 4

Preparing for a Vendor Booth

Trade shows and other vendor events are a fact of life for anybody in direct sales. They provide you with an opportunity to meet customers in person, helping you to forge personal connections and establish a rapport. In a world where an increasing number of sales transactions take place anonymously through online merchants, vendor events are a great way to personalize your brand, help build awareness, and generate sales leads. They are one of the most effective networking opportunities you’ll find. An added bonus is the fact that you can stealthily gauge your competition.

Marketing Monday Recap: Elements of Design

Amazon Chairman, CEO, and President Jeff Bezos once said, “Your brand is what other people say about you when you’re not in the room.” If anybody understands the power of branding, it’s Jeff!

The Power of a Headshot

Be honest—how long has it been since you’ve updated your headshot portrait? Are you showing up to meetings and people don’t recognize you? That’s probably a good sign you need a new photo.

EGM gets the GOLD

Since the early 1900’s, the American Advertising Federation (AAF) has been unifying the voice of advertising and connecting professionals across the nation.

In 2016, Evergreen Media entered into our local chapter’s American Advertising Awards — one of the industry’s largest creative competitions, attracting nearly 35,000 professional and student entries each year across the country. We walked away with a Silver for an external client project and knew we would be back.

This year, we are honored to announce Evergreen Media has won both a Gold and Silver ADDY for two client projects we’ve had the opportunity working on this past year.

Entries that receive the coveted Gold ADDY for being recognized as the highest level of creative excellence are automatically forwarded onto the next tier of the competition. Follow along on Facebook as we hear more details!

Annual Events for Social Media

By Evergreen Media egm_rapidcity
February 18, 2019
Marketing

Figuring out your content calendar can be quite the task, especially when you aren’t really sure where to start. Here is a list we’ve compiled of holidays, observances, and fun days throughout the year.

8 Reasons you should be nice to your sales people

As tourism and wedding season are in full swing, businesses across the Black Hills see more than their fair share of traffic through their doors. We are friendly to those who are shopping with us, but oftentimes, we forget that the people selling to us are people, too. Here are 8 reasons why you should be nice to everyone – even your sales people.

Opening Doors

With every publication, business deal, or party, Evergreen Media always slides to homebase, so it makes sense that our doors slide instead of hanging on hinges. Glance around the Evergreen office and you’ll see a lack of doors—and the doors we do have are hung from above to slide open.

We’re Still Old-School

We appreciate the old-school era at Evergreen Media. Have you stopped into our offices? Chalk boards adorn the original brick wall to the left of our front desk. Before smartboards and apple TVs, before whiteboards and computers… there were chalkboards for announcements, for tools, and for teaching—ultimately, communication.

Going the Extra Mile

One of the most interesting aspects of the Evergreen Media offices here in downtown Rapid City is the huge shipping container turned meeting room. This container used to bring goods across the ocean, but now hosts meetings about photo spreads and our next magazine layout.

Method to the Madness

Being the production coordinator for several magazine titles is no easy feat! With deadlines to meet, advertising to oversee, and activities to schedule, Evergreen Media’s Meghan keeps every aspect of her work meticulously organized. Organization is key to being more productive. After all, how can you get things done when you can’t find that darn ad proof?!

Blog : Marketing